Healthcare marketing has grown as tools, platforms, and other technological products emerge from different brands.
Any owner or marketer of a healthcare business can compete against other brands, knowing that people play the field with plenty or lack resources.
Having a competitive advantage is key to winning in healthcare marketing. And that includes a competitive play in search engine optimization.
One of the biggest drivers of traffic to a healthcare business today is search marketing. That’s the reason why health-related businesses like veterinarians, freelance doctors, and hospitals are investing heavily in such marketing channels, given that they can see its immense benefits on brand visibility and lead generation.
For healthcare businesses to win in SEO, it is necessary to know, understand, and deeply invest in one of the challenging initiatives: link building.
Whether you do it yourself or hire a link building company for healthcare businesses, you’ll make the required efforts and power to get backlinks from relevant, reputable websites.
In this article, we cover five link-building tips for healthcare businesses.
1. Target Linkable Audiences For Industry Guides
It is challenging to do link building without content. Most link building initiatives have content creation as their core process. Without content, it would be challenging to persuade potential linkers, publishers, and other content creators in your space to link to your website.
In creating content assets for your brand, you can start by determining your target linkable audiences for content.
It is best to know who to target for content, as it will impact your content promotion. Take note that your linkable audience will be your potential linkers when you start reaching out to them for link requests.
This content marketing strategy aims to identify the audience first, create content that serves their mission and needs, then promote the content asset to them. As such, you obtain a higher likelihood of links; as the people you’ll be reaching out to will be served by your content.
Execute this linkable content asset strategy by first identifying your target audience. These include job seekers, parents, teachers, and the most targeted audience for healthcare sites is people with disabilities.
For example, if you target people with disabilities, you’ll have a whole load of link prospects available to you. In addition, there are many resource page curators and webmasters from educational institutions (getting edu backlinks here) that are waiting for valuable resources they can reference from their web pages (with links to each informative content).
2. Get Backlinks From Non-Competing Businesses
Competitor research is the conventional way of doing link building these days. You can plug in a specific competitor on link analysis tools like Ahrefs. Then, see and collect all linking pages to that website.
Given that these websites link to your competitors who may be offering the same products or services, you can expect to have the same type of response when you ask them to link to your site (with content, of course).
However, that’s not the only way to get backlinks to the healthcare business.
Besides targeting competitors for links, you can also tap on non-competing brands. They may be offering the same products or services but are likely good prospects for links.
One good strategy here is to come up with a linkbait type of content. It is writing a piece of content that lists down the city’s best X (“X” means the kind of local business).
If you’re doing local link building for healthcare businesses, this is an excellent way to target both niche-related and local backlinks.
If you’re doing SEO for a veterinarian site, are there any non-competing niche-related local-specific businesses you can feature in your content piece?
Some examples of non-competing businesses are local pet stores, local pet clubs and organizations, and local pet-friendly coffee shops.
Some may not be highly niche-specific but are highly valuable for local link building, as these are sites hosted in a specific city or location.
3. Rank For Featured Snippets
Passive link building is an excellent way to increase your backlinks without having to create content pieces over and over again.
One of the key ways to achieve passive link building is by ranking your content for keywords that are likely to be cited by other content creators, publishers, or bloggers in your space.
These web creators are doing their research on topics and might do Google searches to find any possible references or resources they can add to their content piece.
In most cases, the first pages ranking for referential keywords are the ones who get the benefit, as they are initially perceived as worth referencing.
When creating content assets, you can research any possible keywords that have referential in nature. For example, keywords such as templates, tools, statistics, and data are likely to get cited by other webmasters.
So if you create content assets including those keywords (or even have separate pages just to target them), you’ll have backlink opportunities for you.
Take Care Of Your Link Building Campaign
Healthcare businesses should now start investing in link building as early as now.
If you care about link building today, you’ll reap the benefits of ranking your pages for different industry-related keywords, which can help you to increase the number of leads you receive every month.