Outreach

Outreach

Beyond Cookies: Leveraging Contextual AI in Healthcare Marketing

BY
Jasmaan Panesar

When it comes to improving personal health, most people start their journey online before stepping foot in a doctor’s office. ...

Outreach

The Do’s and Don’t of Effective Communications for Healthcare Organizations

BY
Megan Kernan

Public Relations is a powerful tool for managing and enhancing a healthcare organization’s reputation, defining a company’s identity, and communicating ...

Marketing

Platform dive: Three HIPAA-compliant alternatives to Google Analytics

BY
Christy Jones

Hospitals, health systems and medical practices are increasingly aware that Google Analytics (GA) does not satisfy HIPAA requirements. The reason? ...

Outreach

Signaling Value: 9 Healthcare Marketing Tips for Getting More Patients Through the Door

BY
Editorial Team

Doctor’s offices, dentists, hospitals, and even insurance companies have a lot to deal with at any point in time. There ...

Marketing

Ensuring HIPAA Compliance With Your Digital Marketing Communications

BY
Sandy Moore

Everyone who works in the healthcare industry is familiar with the Health Insurance Portability and Accountability Act of 1996 (HIPAA)—and ...

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