Marketing

Marketing Analysis Accounting Team Business Meeting Concept
Marketing

Health Inertia – The Missed Business Opportunity for Healthcare Marketers 

BY
Becky Chidester and Maryann Kuzel

Despite the rapid growth of the health and wellness market, millions remain disengaged. The challenge isn’t a lack of awareness—it’s ...

Marketing

Platform dive: Three HIPAA-compliant alternatives to Google Analytics

BY
Christy Jones

Hospitals, health systems and medical practices are increasingly aware that Google Analytics (GA) does not satisfy HIPAA requirements. The reason? ...

Marketing

Ensuring HIPAA Compliance With Your Digital Marketing Communications

BY
Sandy Moore

Everyone who works in the healthcare industry is familiar with the Health Insurance Portability and Accountability Act of 1996 (HIPAA)—and ...

Marketing

Four game-changing marketing strategies to propel your medical practice

BY
Jesse Noyes

Healthcare providers dedicate years to extensive schooling, honing their expertise in their respective medical specialties. While medical school imparts invaluable ...

Marketing

Maximize Your Outdoor Advertising Impact: Targeting Tips & Tricks

BY
Editorial Team

Outdoor advertising has long been a powerful tool for businesses to reach a wide audience. From billboards lining busy highways ...

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