Marketing
Marketing
Health Inertia – The Missed Business Opportunity for Healthcare Marketers
BY
Becky Chidester and Maryann Kuzel
Despite the rapid growth of the health and wellness market, millions remain disengaged. The challenge isn’t a lack of awareness—it’s ...
Marketing
Platform dive: Three HIPAA-compliant alternatives to Google Analytics
BY
Christy Jones
Hospitals, health systems and medical practices are increasingly aware that Google Analytics (GA) does not satisfy HIPAA requirements. The reason? ...
Marketing
Ensuring HIPAA Compliance With Your Digital Marketing Communications
BY
Sandy Moore
Everyone who works in the healthcare industry is familiar with the Health Insurance Portability and Accountability Act of 1996 (HIPAA)—and ...
Marketing
Four game-changing marketing strategies to propel your medical practice
BY
Jesse Noyes
Healthcare providers dedicate years to extensive schooling, honing their expertise in their respective medical specialties. While medical school imparts invaluable ...
Marketing
Maximize Your Outdoor Advertising Impact: Targeting Tips & Tricks
BY
Editorial Team
Outdoor advertising has long been a powerful tool for businesses to reach a wide audience. From billboards lining busy highways ...
