Editorial Guidelines

Healthcare Business Today (HBT) welcomes bylined article submissions year-round. You have two options for contributing:

  1. Submit your own article for free – See our guidelines below.
  2. Have us write it for you – For a flat fee of $375, we’ll interview you or your sources and craft the article on your behalf. Details below.

Due to the high volume of submissions we receive daily, we aim for a prompt review process—most articles are reviewed or published within 14 days.

To boost the visibility of your article (including home page placement and inclusion in our weekly email blast), consider our advertising opportunities. Visit our Advertising page to learn more.

For any questions, please contact Daniel Casciato, our managing editor.

Bylined Article Checklist

We accept these types of articles:

  • Exclusive articles are those you submit to our Editorial team for publication only on HBT.
  • Non-exclusive articles are those you submit to our Editorial team for publication on HBT that you’ve also posted or may post to other blogs or websites. Please let us know where the article was published before and if we have permission to re-post.
  • Paid Interviews (see below)

Articles should be written in the third person unless the submission is an opinion piece approved by the editor.

Include a title (in title case) with your article submission, the author’s byline, a short bio (100 words or less), and a headshot. Headshots should be 75 dpi in resolution and 300 x 300 pixels, be in color, and .jpg or .png format.

Footnotes/Citations


Do not include footnotes or endnotes. We do not accept footnotes or endnotes and will not include them in published articles. Instead, all references must be hyperlinked within the body of the document. Submissions that do not follow this guideline may be returned for revision.

Links


You may include links to relevant resources and a link to your company in the bio at the end of the piece. Please note: We reserve the right to change or remove any links in the article at anytime. Links in the bio section will never be changed.

Please note: All links are converted to no-follow.

Promotional Content


Only articles that are educational and informative will be considered. While we appreciate cutting-edge articles on topics featuring new concepts, our readers wish to be educated, not sold.

Articles cannot be advertisements or promotional material or include excessive self-promotion unless they are paid promotional pieces.

Revisions

We reserve the right to make revisions or refuse individual articles once they have been submitted and reviewed.

Voice/Tone

A bylined article expresses your knowledge and insights. The purpose is to educate and/or update our readers on a specific issue or the latest trends in the healthcare industry.

HBT’s voice is friendly, informational, conversational, and straightforward. The audience should feel our site is trustworthy, educational, and welcoming.

Word Count


Articles should be at least 600 words, be educational and informative, and take a specific angle about something in the related field rather than an advertisement of an organization.

Editorial Interviews (Paid Service)

We offer a premium editorial interview service for those who want a professionally written feature based on a one-on-one phone interview. This service ensures your story is presented with clarity, polish, and impact—ideal for executives, entrepreneurs, and organizations looking to elevate their thought leadership.

Interview Fee: $375 per interview

This flat fee includes:

  • Consideration for homepage placement and inclusion in our email newsletter
  • A one-on-one phone interview
  • A professionally written, publication-ready article (typically 800–1,000 words)
  • Priority review and turnaround
  • Two round of revisions, if needed

If you’d like to schedule an interview for yourself or a client, please contact us for more information.

Events

Have a special event coming up? Any conferences or meetings the readers should be aware of? Please send us the name of the event, location; dates; and contact information.

Editorial Focus Areas

Below are the topics we cover during the year. While we welcome healthcare articles and news items on these focus topics, we are open to publishing other monthly topics. 

Healthcare Management and Administration

  • Consulting and Outsourcing
  • Healthcare Regulations
  • Healthcare Real Estate, Design, Construction, and Facility Management
  • Practice Management
  • Strategic Planning
  • Leadership
  • Safety and Security

Finance and Legal

  • Financial Planning/Investment Management
  • Legal Issues
  • Medical Malpractice Insurance
  • Medical Billing & Coding
  • Medical Purchasing
  • Cost Savings Strategies

Education and Career

  • Employment Issues
  • Higher Education Healthcare Programs
  • Human Resources
  • Nursing
  • Talent & Career Management

Technology and IT Solutions

  • Technology
  • Healthcare IT Solutions
  • Telemedicine

Patient Care and Services

  • Excellence in Patient Care
  • Rehabilitation Products and Services
  • Residential Treatment Centers
  • Home Health
  • Hospice
  • Special Needs Services
  • Mental & Behavioral Health Services
  • Pediatric Healthcare
  • Women’s Health
  • Family Health
  • Senior Living Solutions

Medical Specialties and Treatments

  • Cancer Care
  • Cardiology
  • Eye Care
  • Orthopedic
  • Orthotics and Prosthetics
  • Physical Therapy/Occupational Therapy
  • Rehab & Sports Medicine

Marketing and Communication

  • Corporate Communications
  • Marketing Your Practice
  • Social Media Best Practices

Wellness and Lifestyle

  • Fitness & Nutrition

Again, please contact Daniel Casciato to submit a bylined article or press release.

Healthcare Business Today is a product of Casciato Communications, LLC, which also publishes Western Pennsylvania Healthcare NewsPittsburgh Healthcare ReportPittsburgh Better Times, and Lake Oconee Health.