Editorial Guidelines

At Healthcare Business Today (HBT)we welcome submissions of bylined articles throughout the year. Below you will find a basic guideline for submitting a bylined article.

Since we receive a high volume of pitches and submissions each day, we try to provide quick turnaround times, with most articles reviewed or published within 7 days of submission.

If you’re interested in advertising with us for better visibility of your articles, you can visit our Advertising page for more details.

Any questions? Please email Daniel Casciato, our managing editor.

Bylined Article Checklist

We accept these types of articles:

  • Exclusive articles are those you submit to our Editorial team for publication only on HBT.
  • Non-exclusive articles are those you submit to our Editorial team for publication on HBT that you’ve also posted or may post to other blogs or websites. Please let us know where the article was published before and if we have permission to re-post.

Articles should be written in the third person unless the submission is an opinion piece approved by the editor.

Include a title (in title case) with your article submission, the author’s byline, a short bio (100 words or less), and a headshot. Headshots should be 75 dpi in resolution and 300 x 300 pixels, be in color, and in .jpg or .png format.

Footnotes/Citations


Do not include footnotes or endnotes. We will not post these. References must be hyperlinked in the document, not footnoted.

Links


You may include links to relevant resources and a link to your company in the bio at the end of the piece. Please note: We reserve the right to change or remove any links in the article at anytime. Links in the bio section will never be changed.

Please note: All links are converted to no-follow.

Promotional Content


Only articles that are educational and informative will be considered. While we appreciate cutting-edge articles on topics featuring new concepts, our readers wish to be educated, not sold.

Articles cannot be an advertisement or promotional material or include excessive self-promotion unless it is a paid promotional piece.

Revisions

We reserve the right to make revisions or refuse individual articles once they have been submitted and reviewed.

Voice/Tone

A bylined article expresses your knowledge and insights. The purpose is to educate and/or update our readers on a specific issue or the latest trends in the healthcare industry.

HBT’s voice is friendly, informational, conversational, and straightforward. The audience should feel our site is trustworthy, educational, and welcoming.

Word Count


Articles should be at least 600 words, be educational and informative, and take a specific angle about something in the related field rather than an advertisement of an organization.

Events

Have a special event coming up? Any conferences or meetings the readers should be aware of? Please send us the name of the event, location; dates; and contact information.

Editorial Focus Areas

Below are the topics we cover during the year. While we welcome healthcare articles and news items on these focus topics, we are open to publishing other monthly topics. 

Healthcare Management and Administration

  • Consulting and Outsourcing
  • Healthcare Regulations
  • Healthcare Real Estate, Design, Construction, and Facility Management
  • Practice Management
  • Strategic Planning
  • Leadership
  • Safety and Security

Finance and Legal

  • Financial Planning/Investment Management
  • Legal Issues
  • Medical Malpractice Insurance
  • Medical Billing & Coding
  • Medical Purchasing
  • Cost Savings Strategies

Education and Career

  • Employment Issues
  • Higher Education Healthcare Programs
  • Human Resources
  • Nursing
  • Talent & Career Management

Technology and IT Solutions

  • Technology
  • Healthcare IT Solutions
  • Telemedicine

Patient Care and Services

  • Excellence in Patient Care
  • Rehabilitation Products and Services
  • Residential Treatment Centers
  • Home Health
  • Hospice
  • Special Needs Services
  • Mental & Behavioral Health Services
  • Pediatric Healthcare
  • Women’s Health
  • Family Health
  • Senior Living Solutions

Medical Specialties and Treatments

  • Cancer Care
  • Cardiology
  • Eye Care
  • Orthopedic
  • Orthotics and Prosthetics
  • Physical Therapy/Occupational Therapy
  • Rehab & Sports Medicine

Marketing and Communication

  • Corporate Communications
  • Marketing Your Practice
  • Social Media Best Practices

Wellness and Lifestyle

  • Fitness & Nutrition

Again, please get in touch with Daniel Casciato to submit a bylined article or press release.

Healthcare Business Today is a product of Casciato Communications, LLC, which also publishes Western Pennsylvania Healthcare NewsPittsburgh Healthcare ReportPittsburgh Better Times, and Lake Oconee Health.