Healthcare Business Today

Your leading source for best practices across the healthcare spectrum

The Significance of a Bug Tracking Tool in The Healthcare Industry

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By Ray Parker

A bug tracking tool is also called a defect tracking tool. It is a software app that keeps a record of the reported software bugs in software development projects. It is also regarded as a sort of issue tracking system. 

A bug tracking tool plays an imperative role in providing you a detailed picture of the sort of defects. After being recorded, the bugs can be traced in various ways, simplifying the procedure many folds via various viewing formats. This will enable you to monitor the bug history any time with various information pointers. This tool has more features than any defect management software. the custom bug report enables you not to miss out on any important information. 

Healthcare sector is in an extreme need of an effective bug tracking tool. This is because a healthcare app affected by bugs can lead to dire consequences. 

Keeping this scenario in mind, we are presenting you some reasons that make a bug tracking tool significant for the healthcare sector. 

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What Is Big Data Analytics & Its Role in Healthcare Marketing

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By Ajay Prasad

Big data analytics is primarily used for uncovering hidden patterns, correlations, and trends in areas related to finance, clinical, administrative, and operations in any organization. However, it can also provide revealing insights into your patients’ behaviors, actions, and sentiments that can help you accomplish your healthcare marketing goals.  

According to a study by Dell, big data analytics can help organizations garner competitive advantage, customer growth and retention by providing better targeting of marketing efforts, optimization of ad spend, social media marketing, and much more. This trend is on the rise for organizations around the world, including the healthcare industry.   

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How can Physical Therapy Be A Great Addition to Your Treatment?

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Therapeutic massage can be a great way to enhance your mental and physical health. This treatment can be catered depending on the health requirement of the individual. It not only helps to relieve stress but also helps you to relax for a more extended period. The soothing massage can play an essential role for lower muscle pain, enhance sleep quality, mood and lowers the stress for the body. But massage is not only limited to relaxing purposes, but it also has medical purposes too. The therapeutic massage can help to treat various medical problems. 

The licensed professionals are allowed to take up the therapeutic massage techniques. These professionals focus on some problematic regions, thereby treating pain in those areas. The central point of focus in these areas includes soft tissues of the body such as muscles, ligaments, and tendons.  These therapeutic massages are an efficient form of physical therapy enabling to treat the various health conditions in people. It gives the deceased person the ability to move and function. Many people consider undergoing customized physical therapy. 

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Medical Device Development and Data Science Integration

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By Dr. Sean Otto

The approval of electrocardiogram’s (EKG) through the FDA that enables atrial fibrillation detection right from a patient’s watch band1 is just one example of how the digitization of medical devices, a part of the Internet of Things movement, is leading product development and innovation in medicine.

However, while medical devices built on a connected services platform include components for data storage, security, accessibility, and mobile applications, along with advanced analytics, successfully implementing artificial intelligence to drive actionable intelligence remains a challenge from an execution perspective. According to Gartner, 85% of data science projects fail.  Successful integration of data science into medical device development requires a rethinking around the role of data science in product design and life-cycle management.

Viewing Data Science as a Product

While data science is rightly defined as the process of using mathematical algorithms to automate, predict, control or describe an interaction in the physical world, it must be viewed as a product. This distinction is necessary because, like any medical product, data science begins with a need and ends with something that provides clear medical utility for healthcare providers and patients.  

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eConsults Increase Safety-Net Patient Capacity by Improving Access to Specialty Care

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A Business Case for System-Level Implementation of eConsult Platforms Across CHCs

By Adam Darkins

At a time when community health centers (CHCs) are challenged to integrate care across the continuum and deliver value, eConsult platforms are a means of digitally enhancing safety-net capacity by increasing access to specialist care while retaining patients in primary care settings when it is appropriate and more cost-effective to do so.

Safety-Net Services

Over 24 million Americans rely on CHCs, including Federally Qualified Health Centers (FQHCs), as their initial point of access to healthcare services. The health services being offered to these “safety-net patients” must evolve to meet the changing demographics and health needs of this complex population. CHCs must evolve their service-delivery models from just identifying and treating patients with acute conditions to being able to manage this population with a high prevalence of chronic and complex conditions, across a continuum of care. Up to 25 percent of CHC visits generate referrals to outside providers, and these sites could benefit from improved solutions to deliver closer integration between hospital and clinic-based components of care.

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All You Need to Know About Botox Treatments

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The technological advancements in the 21st century have brought about a revolution in every sector, and the cosmetic industry is no different. The cosmetic industry has greatly benefitted from the technological advancements and has grown by leaps and bounds.

Growth in the cosmetic sector has resulted in people being able to control how they look and feel more intimately. The cosmetic industry earlier had products for external use only. However, with the advent of the modern era, it has added several complex and useful procedures to its arsenal. One such process is the injection of Botox into the human body.

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Cultural Transformation – Understanding Your Stakeholders is Key to Success!

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By Shanti Wilson

Cultural transformation is a term used often in organizations going through a big change. It’s become the norm in health care, to the point that “cultural transformation” occurs multiple times in every health care organization.

The consulting firm SmartMinds defines cultural transformation as “the dynamic process of irreversibly changing the outlook (culture) of an organization; and correspondingly its policies, processes, and behaviors that result in a more effective mode of operation.” 

While most health care organizations do well updating policies and processes to support cultural transformation, they often struggle with encouraging corresponding staff behaviors to support it. That shouldn’t be surprising, considering how we’re physically hard-wired to resist change, even when it’s beneficial. The emotional control center of our brains, the amygdala, interprets “change” as a physical threat, and releases fear, fight or flight hormones to protect us from change. 

Within that core physical context, you will want to be mindful of the human dynamics that could positively or negatively affect your cultural transformation efforts. Organizations seeking successful changes to support strategic goals and cultural transformation need behaviors that align with their efforts. This means: 

  1. Understand your internal and external stakeholders and their motivations
  2. Develop an action plan to achieve your cultural transformation goals
  3. Celebrate your positive efforts toward cultural transformation
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