Editorial Team

Hollywood and medical shows
Outreach

Hollywood Loves Hospitals. But Do They Get it Right?

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Editorial Team

Photo credit: Depositphotos By Tenaya Wallace Hollywood loves hospitals. I mean, really, really loves them.  From classic favorites such as E.R., ...

Outreach

The Healthcare Marketing Structure Hamster Wheel

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Editorial Team

By Patricia Montgomery Over time, marketers may develop a specialty within one industry or another, but all share the skills ...

digital medical
Technology

Clinical, Not Technology, Leaders Must Lead Digital Transformation in Healthcare

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Editorial Team

Photo credit: Depositphotos By Michel Koopman COVID-19 has accelerated digital transformation in most industries. Healthcare is no exception: It’s poised to ...

telemedicine and covid

Beyond COVID-19: How Tech Solutions Are Changing Patient Behavior

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Editorial Team

Photo credit: Depositphotos By T. Scott Law Sr. The impact of technology in healthcare cannot be overstated. Specifically, telemedicine has seen ...

Cropped photo of young sick ill patient lady unwell call emergency, ambulance doc virologist flu cold covid injection shoulder medication help wear latex gloves protective uniform indoors
Covid

How Pharma Marketers Can Better Engage Physicians About COVID-19 Vaccines

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Editorial Team

Photo credit: Depositphotos By Harshit Jain MD, Founder and CEO, Doceree Developments around COVID-19 vaccines and the subsequent vaccination efforts across the ...