By Kim Del Fierro

A data breach poses a severe threat to any company, whether it’s still developing or fairly established in the industry. Anyone can be the target of hackers—especially those companies who don’t take the necessary measures to protect their assets. Unfortunately, you can’t unscramble an egg: once a data breach happens, your company is compromised. However, you can take steps to minimize the damage and make sure it doesn’t happen again. Here are the three things you should know if your organization suffers a data breach:

1. Putting a Crisis Response Plan in Place Is the First Step

Being prepared for a breach is critical in successfully overcoming it. Detection of a breach takes 206 days on average, according to the 2017 Ponemon Cost of Data Breach Study. The longer it goes on, the higher the ultimate costs will be, so it’s imperative to react once you learn that you’ve been breached. If you don’t already have an Incident Response Plan in place that lays out what needs to be done in case of a breach, you need to delegate team roles and responsibilities to deal with it.

To recover from a data breach, the team will need to contain and eliminate the threat. How they’ll do it depends on how the breach happened in the first place and what its source was. [Read more…]

The world is drowning in data. Every sector needs a database for all information collected daily and that could be a lot depending on the industry you are in. while tutoring Barrie, you need to collect and enter information on students that you will alter continually as they make progress. It’s no different for medical doctor – and we may add here that they collect way more data than most other professionals.

While most of is merely think of our immediate healthcare providers when healthcare is mentioned, there is an entire network that makes up the chain, including insurance companies, the government, and the big pharma. The data involving all these agencies is impossible to fathom and interoperability, unfortunately, is a decade behind. This is the gap that blockchain technology is seeking to bridge.

In a nutshell, blockchain is a digitalized, decentralized ledger that logs all transactions involving cryptocurrency. While it was originally designed to work with virtual currency, it is quickly gaining momentum in other sectors and the health sector was among the first to embrace this new way of doing things. [Read more…]

By Alison Lowery

Artificial intelligence has been one of the most important — and perhaps most jarring — technological advances of the 21st century. Lines of code have been trained to drive cars, detect faces, and decode complex radiological images, and the recent explosion of AI utilizations has created a jagged divide in societal perception. On the one hand, there are those who fear the robot apocalypse, with entrepreneur Elon Musk himself claiming that “AI is a fundamental risk to the existence of civilization.” Conversely, there are those who overzealously point to AI as a panacea, a cure-all for everything from weight loss to higher education.

Yet despite these prodigious claims, the marketing hype around today’s AI seems to be, in many ways, surpassing reality. A brief interaction with Apple’s Siri, for example, reveals how easily the clever programming can be fooled, or how often it tends to be completely inaccurate. And IBM’s supercomputer Watson, while impressive, is less magic than manual labour. In a recent STAT article, one reporter noted that although Watson can digest massive amounts of data, “its treatment recommendations are not based on its own insights…. Instead, they are based exclusively on training by human overseers, who laboriously feed Watson information.”

Marketing hype is dangerous, both for AI technology itself and for the humans that could benefit from it. Beyond just risking a complete misunderstanding, overhyping AI imperils its very progress — much like what occurred in the “AI winter” of the 1970s and 1980s, during which the technology had been so sensationalized that, when it could not fulfill every unfeasible expectation, it was met with a period of deep disenchantment that resulted in a lack of popularity, funding, and technological advancement. [Read more…]

By Lori Goldberg

Medical professionals are busier than ever. With 47% of doctors owning their own business, it’s common to trade time with patients over managing their medical practices. Many experience a grueling work day that can involve managing employees, digesting an abundance of new medical research, updating medical records, considering insurance and billing options, and – according to a 2018 survey by Statista – spending between 13 and 24 minutes with each patient. A 2017 study by the American Medical Association indicated doctors can spend an average of 27% of their time in patient care. And then there’s the epidemic of physician burnout.

As a result, busy doctors move faster and multi-task more than ever before. They spend less time sitting behind the administrative desk and more time on their feet. They’ve become more reliant on smart phones as a lifeline to drug information and clinical research on-the-go. Typical digital marketing strategies may be lost on most doctors. They’re smart. Their time is in high demand. And they’re hyper aware of thinly veiled marketing tactics designed to distract. When digital strategies promote new drugs or treatment alternatives backed by clinical research, doctor’s pay attention. This is especially true when the campaigns are integrated into their busy workday via their trusted companion – their iPhone. Below are some effective methods to rise above the noise and get the attention of medical professionals through mobile advertising: [Read more…]