Are you interested in marketing your plastic surgery practice, but unsure where to begin? If your goal is to attract new patients that are interested in various cosmetic services, your own computer is going to be your best friend. Digital marketing is increasing as the use of the internet is also beginning to rise. Digital marketing has become an excellent strategy for independent plastic surgeons. There are various tips you can follow to assist patients who are interested in your services to find you online.
Optimizing your Website
Many people use the internet to search for medical providers. Since plastic surgery consists of the change to a person’s physical appearance, potential clients may rely more on search engines such as Google or Yahoo to access info pertaining to cosmetic surgery procedures, etc. They can also examine before and after pictures, and check out reviews online much more.
It is wise that you perform a content audit on your website to make sure that your site contains information about your practice, yourself, and the services you offer. It should also contain any patient testimonials and contact information. Your website should be well-organized to make it easier for search engines to locate you.
Use Online Directories
Another useful plastic surgery marketing tip to implement is to claim your profile on important online directories such as Google My Business and Vitals. This can help increase your web presence and increase the likelihood of your business showing up in search engine results. It is vital that you claim your profiles on these sites to make sure that your practice information stays up to date. If you have outdated information on these profiles, it can hurt your rankings in the search engines and result in much confusion from patients.
After you have optimized your presence on the web, you should consider purchasing plastic surgery ads using paid ads. Paid ads will appear on top of organic listings for chosen keywords on Google and Yahoo, as well as in people’s social media feeds. People don’t even have to follow your account in order to see your ad, which is a huge benefit.
By purchasing plastic surgery ads for your business, you will be putting your practice in the spotlight. This is extremely helpful for those who are in a competitive market for plastic surgeons. These ads will help drive more traffic to your website and reach people who are searching for services in your area.
Content marketing is another terrific way to drive interest to your website. Creating valuable content of high quality is an integral part of marketing cosmetic services. The more high-quality content you have on your site, the higher your chances are of showing up on search engines.
When you decide to write a blog, include certain keywords around the services you offer. This is a great way to separate yourself from the other competition you are facing since it allows you to establish yourself as an expert and increase trust among potential and existing customers.
Use Forms on Your Website
Many people may find your website but may still seek additional information about the procedures you offer. They may also be willing to give you their contact info to gain this additional information. This means that they are highly likely to become one of your patients if they come across your site.
Implementing online forums on your website to collect contact information is a great idea for those interested in requesting a consultation or appointment. This will give you an audience of people who are engaged that you can target in the future with an email campaign, offers, or other marketing tactics.