Marketing

Marketing

ChatGPT In Healthcare And Wellness Marketing

BY
Gill Valerio

Traditionally, there have only been two main methods of marketing for chiropractors and other businesses in the health and wellness ...

Marketing

Upstreaming Influencers in Health Marketing

BY
Patty Ryan and Ben Visich

Paid social has become a cornerstone of pharmaceutical marketing campaigns, and with good reason—patients are increasingly using social media as ...

Marketing

How to Get Representation in Healthcare Marketing Right

BY
Mahima Santhanam and Yasmine Zavahir

It’s difficult to watch a show on television or a streaming platform today without seeing a pharmaceutical commercial (or several ...

Marketing

The Importance of Lanyards & Name Badges in the Healthcare Industry

BY
Malcolm Humphreys

A lanyard might seem like a simple thing that you do not give a great deal of thought to, but ...

Marketing

Five Takeaways for Marketers from My Conversation with Dr. Sanjay Gupta

BY
Editorial Team

By Andrea Palmer, President of Publicis Health Media  A doctor/TV personality and a marketer walk into a bar… wait, that’s ...