A Look At Link Building for Healthcare Providers in 2023

Updated on April 13, 2023

Link building is a critical part of SEO, and it’s important to build high-quality links that will boost your website’s authority and ranking in search engine results pages (SERPs). 

As the power of quality links continues to grow, more and more healthcare companies are hiring link building services to help them scale their link outreach without sacrificing quality. Whether you plan to hire a link building company or conduct your link outreach, the following tips will help you get the most from your time and money.

Here are some steps you can follow to build links for your healthcare website:

Step 1: Identify Your Link Building Goals

Before you start building links, it’s essential to identify your link building goals. What do you want to achieve with your link building campaign? Do you want to increase your website’s domain authority, attract more traffic, or improve your search engine rankings? Identifying your goals will help you create a link building strategy that is tailored to your needs.

Step 2: Conduct Keyword Research

Keyword research is crucial in any link building campaign. You need to identify the keywords that are relevant to your healthcare website and use them to optimize your content. Conducting keyword research will help you identify the terms that people are searching for in your niche, and it will give you insights into the types of content that you should create to attract links.

Step 3: Create High-Quality Content

Creating high-quality content is crucial in link building. You need to create content that is relevant, informative, and engaging. When you create content that people find valuable, they are more likely to link to it. Your content should be shareable, informative, and helpful.

Step 4: Develop a Link Building Strategy

Once you have identified your link building goals, conducting keyword research, and created high-quality content, it’s time to develop a link building strategy. Your strategy should include the types of links you want to build, the websites you want to target, and the outreach methods you will use.

Step 5: Identify Link Building Opportunities

There are several ways to identify link building opportunities for your healthcare website. You can use tools like Ahrefs or Moz to analyze your competitors’ backlinks and find potential link targets. You can also use social media and online forums to identify websites and influencers that might be interested in linking to your content.

Step 6: Outreach to Potential Link Targets

Outreach is a crucial part of link building. Once you have identified potential link targets, you need to reach out to them and pitch your content. Your outreach message should be personalized, informative, and engaging. You should explain why your content is valuable and how it can benefit their readers.

Step 7: Monitor Your Backlinks

After you have built links, it’s important to monitor your backlinks regularly. You need to ensure that your links are still active and that they are not coming from spammy websites. You can use tools like Google Search Console or Ahrefs to monitor your backlinks.

Healthcare Link Building Mistakes to Avoid

When building links for healthcare websites, it’s important to avoid some common mistakes that can harm your SEO efforts. Here are some healthcare link building mistakes to avoid:

Building Links from Low-Quality Websites

Linking from low-quality websites or websites that are not related to your niche can hurt your SEO efforts. These types of links are often seen as spammy by search engines and can result in penalties or even a drop in your website’s ranking.

Ignoring Anchor Text Diversity

Using the same anchor text repeatedly in your links can signal to search engines that you are engaging in manipulative link building practices. It’s important to use a variety of anchor text that is relevant to your content to signal to search engines that your links are natural and diverse.

Building Too Many Links Too Quickly

Building too many links too quickly can raise red flags for search engines, and they may view your links as manipulative or spammy. It’s important to build links at a natural pace that reflects the growth of your website and the popularity of your content.

Using Spammy Paid Links

Using paid links or engaging in link schemes can harm your SEO efforts and result in penalties from search engines. It’s important to build links naturally through high-quality content and outreach efforts.

Not Focusing on Content Quality

The quality of your content is crucial when it comes to link building. If your content is low-quality or irrelevant, people are unlikely to link to it. It’s important to focus on creating high-quality, informative, and engaging content that people will want to link to.

Not Monitoring Your Backlinks

Not monitoring your backlinks regularly can lead to harmful links going unnoticed on your website. You should use tools like Google Search Console or Ahrefs to monitor your backlinks regularly and remove any harmful links that may be hurting your SEO efforts.


Link building is an essential part of SEO for healthcare websites. By following the steps outlined above, you can build high-quality links that will improve your website’s authority, traffic, and search engine rankings. Remember to create high-quality content, identify link building opportunities, and outreach to potential link targets to maximize your results.

The Editorial Team at Healthcare Business Today is made up of skilled healthcare writers and experts, led by our managing editor, Daniel Casciato, who has over 25 years of experience in healthcare writing. Since 1998, we have produced compelling and informative content for numerous publications, establishing ourselves as a trusted resource for health and wellness information. We offer readers access to fresh health, medicine, science, and technology developments and the latest in patient news, emphasizing how these developments affect our lives.