In the same way that consumers are interested in what ingredients are in the foods they put in their bodies; they now want to know what exactly is in the products that they put on their skin, from where they are sourced to how they are made to whether or not they will help support their wellbeing and overall health.
The natural cosmetics market is set to be worth a massive $48 billion by 2025, with an increase in awareness of organic beauty brands and a rise in popularity of these products among celebrities being one of the main drivers.
A desire to be ethical
Being ethical has never been more fashionable, with the socially conscious consumer being more powerful than ever before.
In fact, a recent survey showed that 88% of consumers want brands to help them be more ethical and environmentally responsible in their everyday lives.
Generation Z and millennials are the main motivators behind this movement, making the act of buying ethical goods cool and fashionable. Although it is worth mentioning that other key demographics are also coming around to the benefits of natural beauty and skincare products.
A move away from chemicals
As well as the environmental reasons consumers have for wanting to shy away from traditional beauty products and cosmetics, many are understandably concerned with the effects that harsh chemicals will have on their skin.
For example, TERE Cosmetics saw a gap in the market for skincare and haircare products and accessories that were made using 100% natural ingredients and that had the ability to last longer than commercially produced cosmetics.
The results? A highly sought-after range of shampoo and conditioner bars, body butters, and brushes that are free from parabens, silicones, and other harmful chemicals.
Another key component in the continued success and growth of natural cosmetics is the fact that consumers can access a wide range of organic and sustainable beauty products all at the touch of a button.
Whereas before, the choice of natural cosmetics was fairly limited with standard products for all skin types, you can now find natural products online for everyone.
Traditionally, organic beauty products were significantly more expensive than more mainstream skincare products. This is purely because it used to be a very niche market with a limited customer base.
However, due to an increase in demand in recent years, consumers can now find natural cosmetics to suit all budgets. You can even locate organic beauty products in some grocery stores now.
Recent developments in technology, including artificial intelligence and augmented reality (AR), have resulted in massive advancements in the beauty industry, providing precise insights into what consumers want from their preferred cosmetic brands.
This has helped the natural cosmetics industry to really tap into the needs of their audience and create products that offer solutions to their skincare problems.
What is the future of the organic beauty industry? No one knows exactly, but you can be sure that it will be innovative, exciting, and in demand.