If earlier obtaining various permits was fraught with multiple problems (mainly of a bureaucratic nature), now the procedure for processing them has been greatly simplified. However, opening a private healthcare office requires considerable investments, and far from all doctors who want to work are ready for this.
This type of business has another, very significant drawback: with relatively large investments, the payback period of a private healthcare company is at least two years. Not all doctors have the opportunity to wait for so long. Nevertheless, an increase in the number of private clinics indicates that such medical practice can still be a profitable enterprise, especially in the long term. Sooner or later, any specialist working in a company hits the ceiling. In the case of own business, options for development are almost unlimited.
Among other issues, you will also have to deal with personal finance news, accounting and management, to receive visitors, and to promote. It will not be easy to cope with all this alone. It is advisable that you have at least one assistant from the very beginning, albeit without medical education, but with good organizational and entrepreneurial abilities who can deal with solving administrative problems.
The first thing you must do is to want to become a wealthy and successful doctor. You must set a goal and create an action plan to achieve it. Second, you must change the way you think. How you think determines what you are and what your income level is. Third, you must acquire the knowledge and skills that will lead you to financial literacy and the ability to manage people and business processes. Yes, this is something that you have not been taught at a medical university. And we know this – we know what you lack in order to be rich and successful.
At fnews we present you several financial tips and strategies that can become the basis for your healthcare business, which allows you not to be afraid of future changes.
A niche strategy is essentially a strategy of focusing and differentiating in one. You should focus on one problem that is currently not sufficiently resolved for one or more target audiences.
Focusing strategy (single market strategy)
This strategy allows you to focus on one target audience and prepare medical products only for it. You may have many products, but they should be targeted at one group of people.
Small business strategy
The use of niches that are disadvantageous for large companies. As a rule, this strategy is inherent in small companies (with up to 20 people), and scaling this type of business is possible by combining several small companies into one group, which solve common problems together.
This strategy allows you to prepare the physical form of a medical service (product) and distribute it using retail chains.
Geographic expansion strategy
It allows you to create many branches of the clinic and reach a large number of people with the service.
Low price strategy
This is possible if in finance news you have found a way to reduce the cost of solving a client’s problem without compromising the quality of the service.
It includes several areas: it saves the patient’s time, and medical care at a convenient time, and a pleasant wait, and help after hours, on weekends, etc.
A clear understanding of the competitors, the choice of methods of competition, the assessment of the ability to win, the assessment of the costs of competitive activity, ways to manage competitive practices.
The strategy of creating a new market
It is applied if you create a new product, and existing markets do not suit you. In this version of the strategy, you have to create a need for your target audience first and only then satisfy it.
The strategy of the best
This is essentially a strategy for choosing a WOW indicator and bringing it to the highest value. This strategy should have an independent evaluation system, it is important to choose a significant indicator for your customers.
Single entry point strategy
This strategy allows you to assign an employee, who solves all the medical problems, to each patient.
Strategy for annual maintenance programs
It allows you to relieve the client of the responsibility for their own health by preparing him an individual health care program. In this version of the strategy, we consider our client not as sick, but as a relatively healthy person who does not often go to the clinic.
The strategy of choosing marketing tools
Use of marketing tools which are most effective for a given audience. This strategy involves testing a large number of tools and their combinations.
Ease of payment strategy. It allows you to develop many options for reducing stress from paying for medical services. These are loans, medical insurance, and medical cash registers, installments upon purchase, which help you to save money.
It allows you to combine partners in a convenient business process for the client and prepare a comprehensive service using the best offers on the market. Partnership strategy allows you to use the employees of partners, forming from them a single team.
Strategy for long-term customer relationships
It allows you to prepare many products that make it possible to satisfy the various needs of a single target audience, keeping the client with new products.
Strategy for additional value
Give your customer more than he expected. Promise less than you can give.
The to-do list for a small healthcare business owner’s day looks like this: “Develop. Search for new consumers. Communicate with existing consumers. Sell. Solve one important problem. Conduct marketing activities. Train one employee. Listen to the suggestions and comments of employees. Check the quality of products or services. Check the execution of the assigned work. Check how the movement towards the goal. Answer important calls. Distribute tasks between employees. Conduct motivational events for employees.”