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Patient Experience
Easing the Burden: Patient Financing for High-Cost Care
BY
Meredith Kirchner
Healthcare costs in the U.S. continue to rise, with emergency room visits, specialty departments, and complex care services carrying some ...
Outreach
From Click to Care: Rethinking the Insurance Marketing Funnel
BY
Adam Ortman
Best practices for marketing insurance and healthcare are evolving quickly. Quite frankly, if you’re only doubling down on lower-funnel tactics, ...
Technology
AI and cybersecurity will drive deals in 2025. Here’s what providers need to know.
BY
James McHugh
In December 2024, the overwhelming majority of providers shared in a field survey that their organization will likely be involved ...
Outreach
The Healthcare Marketing Reality Check: Why Traditional Playbooks Are Failing Your Outcomes
BY
Elise Stieferman
Healthcare marketing leaders face an impossible trifecta: drive growth while maintaining compliance, personalize at scale while protecting privacy, and prove ...
Technology
Why Healthcare Organizations Should Leverage Cloud Faxing to Drive Operational Efficiency and ROI
BY
Paul Banco
Used for everything from care coordination to referrals and insurance processing, faxing is a critical communication channel in healthcare. Yet ...
