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Best Practices
2023 PAAS Survey Changes—What Organizations Need to Know
BY
Sunshine Strong
By March 31 of each year (until Measurement Year 2023 wherein the date changes to May 1), healthcare plans are ...
Technology
How Zero-Party Data Can Maximize Health Insurance Texting Campaign Results
BY
Scott Frey
In today’s digital world, marketers are taking a multichannel approach to target consumers and the most coveted channel now is ...
How Covid Changed the Way Health Care Providers (HCPs) Use Technology, Social Media Platforms, and Treat Patients
BY
Lori Goldberg
The pandemic transformed the workplace of HCPs and other professionals across the board by primarily accelerating the integration of technology ...
Behavioral Health
Screening Kids for ADHD Could save Lives. Why Isn’t it Standard Practice?
BY
Dr. James Wiley, MD
In most U.S. public school districts, children undergo mandatory hearing and vision screenings, which serve as indicators of potential issues ...
Outreach
The Advantages of POC Marketing in an Evolving Landscape
BY
Harshit Jain. MD
If the past two years have taught us anything, it’s that the healthcare industry is constantly changing. The recent pandemic ...
