Melaleuca: The Wellness Company
Considering the last two years, it’s no surprise that having good health is on the minds of Americans more than ever before. Several powerful consumer trends prove that the majority of families are now proactively looking for better health, nutrition, appearance, fitness and sleep—all to improve their overall wellness. They are taking charge of their physical and mental health while actively boosting their immune system. As a result, health and wellness companies that offer proven, high-quality products are doing quite well in today’s marketplace.
One health products company particularly stands out for being ahead of the wellness curve, reporting rapid growth due to an influx of online shoppers who want its exclusive products.
Since 1985, Melaleuca: The Wellness Company has been a pioneer in the health and wellness industry. Today, over 400 products span the categories of dietary supplements, nutrition, personal care, home cleaning and beauty. Melaleuca has grown into a $2 billion online retailer using word-of-mouth marketing that rewards customers for referrals instead of relying on big media promotions.
Melaleuca products are known for being effective, safe, environmentally friendly and affordable. The Wellness Company gives shoppers one-of-a-kind wellness products that rely on the effective use of natural ingredients. For more than three decades, Melaleuca scientists have developed everyday products for the home that put the power of nature to work. It is these nature-based innovations, high-quality ingredients and proprietary formulations that have consistently kept the company ahead of consumer trends.
Today’s Shoppers Want Total Wellness
According to the leading market research firm McKinsey & Company, the latest shopping trends are focused on total wellness. Melaleuca: The Wellness Company, it seems, is poised to continue to ride five consumer trends, offering customers products that meet today’s growing demand.
According to a recent study from McKinsey & Company, more families are concerned about their health and wellness than two years ago. In fact, of the 7,500 respondents surveyed, 79% said they believe wellness is important and 42% consider it a top priority—and that interest is growing.
More consumers reported that they are planning to increase their spending on wellness than those who said they would spend less. As a result, the health and wellness industry is on track to grow 5%-10% annually.
1. Better Health
Scott Melville, the president and CEO of the Consumer Healthcare Products Association, observed that when it comes to having better health, customers’ habits have shifted from seeking treatments for existing problems to preventing problems before they start. Ultimately, consumers want to take charge of their health.
“This [change] has been driven by lots of different factors,” Scott says. “One is technology: consumers have been empowered by technology, they’re accessing more information than ever before. … The one thing I can guarantee is that the industry will continue to evolve.”
Melaleuca supports daily immune health using some unique products.
BETTER HEALTH BY MELALEUCA
Florify® Daily Probiotic
One daily dose contains 11 billion colonies of flora from nine diverse strains in acid-resistant capsules. Florify helps build and maintain a healthy digestive system, boosts the absorption of nutrients from food and supplements, replenishes the natural balance of good flora in the digestive tract and protects against occasional digestive upset.*
Activate Immune Complex®
Each capsule optimizes the cellular immune response, maximizing the adaptive immune system to help consumers stay healthy. Activate includes a daily immune system boost of vitamins D, C and A, zinc powered by Oligo®, beta-glucan and a proprietary blend of quercetin.*
Thyme oil when combined with other powerful ingredients is an important part of many EcoSense® cleaners, which keep homes free of germs without using caustic chemicals. Also, as a Pure™ essential oil, thyme oil can be diffused and enjoyed as an earthy, grounding aroma.
2. Better Nutrition
Eating well has always been a critical step in achieving wellness goals. But now more than ever consumers want food that is both nutritious and tasty. Around the world, more than a third of consumers reported they “probably” or “definitely” plan to increase spending on nutrition apps, diet programs, juice cleanses and subscription food services next year.
Experts in consumer goods have noticed that the interest in the nutritional value of food has skyrocketed in the past 15 years. Consumers are more educated and aware of what they are putting in their bodies and are no longer enticed by flashy marketing campaigns around new food. Instead, more are shopping organic, and grocery stores have upped their offerings to meet the demand.
Jessica Moulton, a leader of McKinsey & Company’s retail and consumer packaged goods practices, has noticed that nutrition habits are changing more rapidly than ever. “People are reading a lot more labels,” she says. “We think that will continue. They’re looking to reduce sugar. They’re also looking for more sustainable eating.”
But food isn’t the only way consumers are looking to improve their nutritional intake. They love nutritional supplements, and they’re increasingly more comfortable ordering them online.
Considering the events of the last two years, “sixty percent of American consumers said they would be willing to purchase vitamins and supplements online,” says Shaun Callaghan, a leader in McKinsey & Company’s consumer goods and consumer health sectors. “Consumers have become much more comfortable engaging in online purchasing for products that they were traditionally purchasing in brick-and-mortar settings.”
Melaleuca takes an innovative approach to nutrition with patented products.
BETTER NUTRITION BY MELALEUCA
The Peak Performance Pack
This clinically proven combination of six patented or proprietary supplements is inspired by nature and proven by science to deliver unparalleled nutrition that promotes overall health, supports a healthy immune system, and helps increase daily energy.*
Melaleuca supplements powered by twice-patented Oligo technology provide 10 times better absorption than traditional mineral forms and protect antioxidants 5 times better than national brands.*
3. Better Fitness
Physical fitness has long been an integral aspect of wellness, but things look a little different than they did before the COVID-19 pandemic. Fitness goals have persisted, and businesses have found more creative solutions for at-home fitness routines—like Peloton, Mirror and Tonal.
During the pandemic, about 10% of the general population in the United States set up home gyms or accessed online fitness resources. As a result, mobile fitness apps have exploded. Investors poured $2 billion into developing fitness tech apps in 2020.
The investment was well worth it. Nearly 70% of those who worked out at home during the pandemic intend to maintain or increase their use of online fitness going forward. While gyms have opened again, many former gym enthusiasts are using on-demand and at-home services to add flexibility to their routines.
BETTER FITNESS BY MELALEUCA
TEAM MELALEUCA Rowing Club
In response to the nationwide pandemic closures, Melaleuca launched TEAM MELALEUCA, which quickly grew to be one of the largest indoor rowing club in the world. As a part of TEAM MELALEUCA, members were able to purchase their own discounted Concept2® rowing machine interest-free, access live training sessions with Melaleuca Executive Chairman Frank Vandersloot’s rowing coach, Shane Farmer, participate in the private TEAM MELALEUCA Facebook group and more.
Melaleuca Fitness Nutrition
With healthy food choices and Melaleuca’s line of fitness nutrition products, consumers can achieve optimal results from their fitness routines with products like Access® Exercise Bars and Shakes, Vitality Elevate™ Protein Shakes, ProFlex20®Protein Shakes, Sustain® Sport and more. Melaleuca fitness nutrition products are made to provide specific benefits focused on energy, endurance, strength and recovery.
4. Better Appearance
Though physical fitness is linked to a better appearance, this category of wellness looks a little different than one might think. This category encompasses athleisure apparel, skin care and services like nonsurgical aesthetic procedures.
According to Sara Hudson, a partner at McKinsey & Company’s London office, consumer behavior in this category is more focused on ingredients, especially in natural cosmetics and skin care.
“But [there is] also a greater focus on where things come from,” she says. “What is the chain of the ingredients? Clean as well as natural? And I think that will only continue.”
Melaleuca’s wellness-inspired beauty fits this growing trend.
BETTER APPEARANCE BY MELALEUCA
Sei Bella® Beauty and Skin Care
Sei Bella enhances beauty by offering four exceptionally effective skin care lines tailored to individual skin types — plus an Advanced Microbiome Support line packed with performance-grade ingredients for a smoother, brighter, more-lifted appearance.
Alloy® Men’s Skin Care
Men’s skin is different from women’s, and men’s maintenance habits are as well, requiring different formulas to manage different needs. With a 17% increase in men engaging in quality-focused hair and skin care purchases, Melaleuca’s Alloy skin care regimen fits the bill — skin care designed to cleanse, tone, treat and moisturize for healthier, firmer, smoother skin.
5. Better Sleep
Getting quality sleep is a relatively new category of wellness that used to be focused on traditional sleep medications. Especially during the pandemic, consumers became interested in sleep-supporting supplements, app-enabled sleep trackers and other sleep-enhancing products.
There are a variety of products that are being developed to meet the interests of sleep-conscious consumers.
“As science, regulation, and consumer preferences have evolved, more choices have come to market [for solving sleep problems],” Melville says. “We’re seeing devices that can enhance sleep as well, whether through music or massages or other treatments. And we’re seeing natural dietary supplements that can enhance sleep, like melatonin. … Consumers are choosing what’s best for them.”
BETTER SLEEP BY MELALEUCA
The triple-action RestEZ formula includes timed-release melatonin and a proprietary botanical blend that helps consumers feel relaxed sooner, fall asleep faster and stay asleep longer.*
Drinking Mela-Out Magnesium promotes relaxation and calming, minimizing the effects of everyday stress. Magnesium powered by Oligo® relieves muscle tension, promotes digestive regularity, helps relieve restlessness, improves sleep and even minimizes cramping after exertion.*
|*This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.|
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