Joanna Lord

Spring Health announces Joanna Lord as CMO

Spring Health recently welcomed Joanna Lord as its new Chief Marketing Officer. 

“We’re very fortunate to have Joanna join us on this journey and bring her global and deep marketing expertise to our team,” says Spring Health Co-Founder and CEO April Koh. “Our mission of eliminating every barrier to mental health has never been more needed, and we’re looking forward to continuing to grow and share this goal with the world under Joanna’s guidance and leadership.”

Lord joins the team following multiple CMO and marketing leadership positions at Reforge, Skyscanner, ClassPass, and Porch Group. With nearly 20 years of marketing leadership experience, she will be a tremendous asset as Spring Health continues expanding its reach, serving its existing customers, and transforming the broader behavioral health category.

“Spring Health’s phenomenal growth speaks to how great the need is for deeply personalized and comprehensive mental health services,” Lord says. “I was instantly drawn to the Spring Health mission and believe wholeheartedly that this is some of the most important work to be done in the world today.”

Lord’s expertise and strategic advice is highly sought after. She serves as an advisor, board member, tech mentor, educator, and thought leader with a long string of successes to her name. 

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