Importance of Lead Variation in Internet Marketing


awheadshotBy Aaron Wittersheim

If you place conversion data and sales lead data on opposite ends of the scale, which one do you think outweighs the other? In the case of lead generation, you should be leaning toward sales lead data. Why? After validating over 370,000 conversions, it was discovered that nearly half of a company’s website conversions aren’t sales leads. Without incorporating a process of separating your sales leads from non-sales conversions, you will be backed into a corner full of inaccurate data.

The most effective process to use is lead validation. Through it you will be able to better measures your lead generation campaign and will have sales lead data to help optimize it to its full potential. Three key things you will discover through lead validation:

  • The accurate cost per lead
  • How many conversions are actual sales leads
  • The marketing source for every sales leads

With that kind of data at your fingertips you’ll be able to implement the best tactics to generate the best leads. Learn more lead generation tips in the presentation below:

Aaron Wittersheim is Chief Operating Officer at Internet marketing agency Straight North. His focus is on Internet marketing and website services, and technology.


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