The healthcare industry uses special marketing practices to attract customers. The marketing world constantly grows and is prone to dynamic changes. Each company should follow the new trends and stay updated. There are a few marketing trends that can be applied and tailored to the healthcare industry. Read on and find out more!
Have a professional website
Your site should offer the needed information for the patients. It should be easy to navigate so that they can find out more about what you do and where you are located. According to research, 52% of patients research online before they work with medical providers. Another thing that you should keep in mind is that patients might not be familiar with medical jargon. Make it more understandable for people that aren’t familiar with it.
Another thing that you should know when it comes to websites is the fact that most of the people will browse via smartphones. This means that you should build a good mobile responsive website. If you fail to do so, your site will get no organic traffic. Why? Google will show search results of mobile-friendly sites only. And you really don’t want to miss all the organic traffic that you can get.
Invest in content marketing
Health care might be unfamiliar to many patients. This is why they will search the internet for some useful tips that will help them get to know more. If you want to attract more customers, you need to attract them with something that proved them value. Aggressive banners and salesy texts aren’t the thing now. Instead, you should attract potential customers with high-quality content that answers their questions. Add a blog section to your site that will contain useful content for your customers. For example, you can compare medicare plans with their pros and cons, so that the customers will have the info they need to make the final choice.
Videos are highly popular
Video content is increasing in popularity nowadays. If you decide to try this, make sure that you offer high-quality videos with a professional approach. However, keep them oriented towards the target audience. They should be able to understand it easily. Use the storytelling to engage your audience and build trust. You need to show positive emotions and empathy.
Don’t forget that you should educate the audience with your videos. The videos should answer common questions about their health or healthcare. Offer some helpful tips that they can follow.
Don’t forget about social media
Many will underestimate the power of social media. It can help you educate your audience and connect with them. However, you are advised not to be too pushy with the sales. Create your own social media plan and stick to it. This means that you need to post regularly, respond to comments and reviews. But, you really need to take your social media seriously and be consistent. Consider hiring someone specialized in social media marketing for the best results.