Innovation in healthcare marketing technology can greatly benefit patient outcomes by improving the overall patient experience and increasing access to healthcare services. From digital care delivery to improves patient outcomes, digital technology has helped pharma brands maintain access through unprecedented times. Here are a few ways in which healthcare marketing technology can be harnessed to achieve these outcomes:
Personalized marketing: The one size fits all approach no longer works effectively in engaging with target audiences. People expect more from companies looking to build relationships with them and earn their trust. Personalization of marketing messages based on patient demographics, location, and other factors helps patients find the care they need more easily and improves their overall experience.
Telehealth and virtual care: Telehealth and virtual care has increased access to healthcare services and make it easier for patients to receive care without leaving their homes. By facilitating simpler follow-up care, telehealth is perfectly adapted to improving patient outcomes following hospitalization. Patients’ conditions and responses to therapy can be virtually evaluated by the provider. This enables them to protect their patients before expensive medical readmissions are required. Marketing innovations reaching both HCPs and patients within telehealth provide critical information at the last possible moment before a decision is made about a patient’s care.
Patient education and engagement: Healthcare marketing technology can be used to provide patients with educational resources about their health conditions and treatment options. This can help patients make informed decisions about their care and improve their overall health outcomes. By engaging patients in their healthcare journey through social media, email marketing, and other channels we can improve patient satisfaction and ultimately lead to better health outcomes.
Data-driven insights: The ability to collect compliant data on patient behavior, preferences and outcomes has never been greater than it is today. Advanced analytics can be applied to help healthcare organizations make informed decisions about how to improve patient outcomes and optimize their marketing strategies.
Electronic Health Records (EHRs): EHRs help healthcare providers keep track of patient data, including medical history, medication, and lab results. This can reduce errors and improve patient safety, ultimately leading to better outcomes.
Wearable Technology: Wearable technology, such as smartwatches and fitness trackers help patients monitor their health and wellness. This allows patients to take a more proactive role in managing their health, leading to better outcomes. Wearables that monitor physical activity and important biometrics can give healthcare professionals greater insight into a patient’s ability to adhere to a given treatment plan. In the field of physical therapy, providers can remotely track and evaluate sessions rather than exclusively relying on patient reports to ascertain whether or not patients completed the prescribed exercises. When a healthcare professional is able to use these particular insights to customize and tailor a treatment program, everyone wins.
Overall, harnessing innovation in healthcare technology has the potential to significantly improve patient outcomes. By leveraging these technologies, healthcare providers can deliver more personalized care, reduce errors and costs, and ultimately improve patient outcomes.
Harshit Jain MD, Founder and Global CEO, Doceree
The Founder and Global CEO of Doceree, the First Global Network of Physician-only Platforms for Programmatic Marketing. With Doceree, he is aiming to address the acute problem of rising cost of healthcare by bringing in efficiency and effectiveness in marketing to Physicians by pharma brands on digital platforms with methodical use of data and creativity. A healthcare innovator, he is driving health transformation across the globe, delivering life changing, creative and sustainable ideas. Recognized as Elite 2020 Disrupter Award by premier global PM360 Magazine for his venture, Dr Harshit has addressed some of the biggest health challenges – Immunization, Vitamin D deficiency, Diabetes by creatively and innovatively using data. In his over 13 years of professional journey, he weaved together his domain expertise of medicine and his marketing acumen to come up with out-of-the box ideas and campaigns in the healthcare space.