These days, businesses are spending billions of dollars on search engine optimization (or SEO). All kinds of businesses are starting to make SEO a priority, including law firms.
If you’ve been trying to grow your law firm and bring in more clients, you definitely ought to start focusing on your SEO. That’s often easier said than done, though, especially when you’re brand new to the digital marketing world.
Are you in this position right now? If so, read on for some essential lawyer SEO tips that every legal professional ought to know.
1. Improve User Experience
One of the easiest ways to improve your law firm’s search engine rankings is by improving the user experience of your website.
Making changes to the way your website runs and the ease with which people can navigate it will have a significant impact on the number of people who contact and hire you.
Make sure your website loads quickly and has a logical flow to it. The content ought to be easy to read, too.
2. Use the Right Keywords
Using the right keywords on your webpages makes a big difference to your search engine ranking, too. Spend some time doing keyword research to find out what kinds of terms people are using when they search for legal services like the ones you offer.
3. Optimize Existing Content
Once you know which keywords you ought to be using, go back and optimize your existing content with those keywords in mind.
Avoid overusing these keywords (this is known as keyword stuffing), as search engines frown upon this. Adding them in a strategic way can make a big difference to your rankings, though.
4. Focus on Local SEO
Make sure you’re optimizing your content so it can be found by people who are in or around your area, too. Use of online directories like Google My Business and Yelp to help with this and ensure locals are aware of your services and know where to find you.
5. Add New Content
It’s important to continue adding new content to your website on a regular basis.
Having a blog is a great way to bring in traffic and provide value to current and potential clients. You may want to expand to video and other forms of content creation as well.
6. Use Social Media
Ask any SEO professional and they’ll tell you about the importance of social media. According to this SEO company, a strong social media presence is essential for any business, including law firms.
Having a presence on social media platforms like Facebook and Instagram makes it easier for people to find your firm and connect with you. This, in turn, helps bring new people to your website who might need to utilize your services.
Try These Lawyer SEO Tips Today
If you’re a lawyer, you have a lot on your plate. How are you supposed to find time to learn about SEO and digital marketing, too?
Luckily, it’s not as difficult as you might think, especially if you keep these lawyer SEO tips in mind. Put these tips to the test today and you’ll be amazed at how many new leads you start receiving.
If you need more SEO advice, don’t forget to check out the marketing and outreach section of our site for additional information.