Designing a website well is not easy. It takes some design know-how. Some people try to design a website without the help of a designer because they want to save some money. Saving money wherever you can is always nice, but it’s not a bad idea to get some help.
You can invest in high-quality web design by partnering with a law firm internet marketing company, such as ApricotLaw. This can mean a better chance of having a highly converting website that represents your law firm and meets your needs.
If you insist on going it alone, though, there are a few design features that you will want to include in the design of your law firm’s website.
Design Elements to Include on Your Law Firm Website
Every business is unique, and knowing which elements to include on a website is not always easy. You can’t just try to copy another website that you like, because the resulting website won’t accurately represent your law firm. Your website should be special, and it should represent you and your firm.
Content That Converts
One of the major design elements you should include on your website is beautifully written content that converts. Words are more than just tools to tell your website visitors how to contact your law firm. They should tell your visitors why you are the lawyer for them.
Your content should convince your potential clients that you’re the lawyer they want handling their legal needs. No matter what practice area you handle, make sure that your content converts your website visitors into leads.
Your website should obviously be attractive. You’ve been on websites that are all over the place, tacky, or that lack cohesion. You don’t want that for your firm’s website. Your web designer will know how to create a color scheme and design that works for your firm.
If you decide to design your website on your own, try to keep things simple. Don’t use too many colors; usually three will do. Don’t overwhelm your visitors with too much going on. Websites should be attractive, but not at the expense of being functional.
Designing for Desktop and Mobile
When designing your website, don’t forget to consider how the website will show up on mobile devices. This is more important than ever before as people are using their phones for just about everything these days. If you’re using a top website builder like WordPress or Wix, this feature was already integrated to their platform.
Remember to optimize your website’s content for search engines. You could design the most glorious website ever, but it will mean nothing if no one can find your site. SEO may be one of the most important design elements to include when creating your website.
Don’t forget that designing a website is important. It may take you some time to get this right. Make sure you don’t rush this process, because your website is important to growing your firm’s business. You can always contact an internet marketing company that can design your website for you. Sometimes hiring out is a smart decision for your business.