What Technologies Should Businesses Use to Boost Their Online Presence?

Updated on December 7, 2021

With the improvement of technology comes the shifting of everyday transactions to online. This is why most businesses’ online presence is critical to their success. Regardless of which business sector you operate in, adapting your marketing strategy to fit an online platform will help you increase your sales. 

Today, many businesses use technology services like https://virtocommerce.com to help them thrive in this ever-changing digital world.

What Is an Online Presence?

Online presence refers to how easy it is to find a brand or a business when surfing the internet. It can also be defined as how many virtual interactions a customer can use to know about your brand, product, or services. 

Aside from visibility and interaction with customers, having good, consistent content and maintaining your brand’s reputation are parts of being digitally present.

Why Do You Need to Boost Your Business Online Presence?

Below are the reasons why you should cultivate a distinguishable online presence:

1. Visibility

If customers can easily find your services and products via Google search, which is among the top tools to find local businesses, you’ll reach more audiences and gain potential new customers.

2. Customer Convenience

Many customers today prefer shopping online. Letting them easily find you will keep them away from finding other brands that are easier to access.

3. 24/7 Marketing

Having a solid online presence lets your customers reach out to you anytime. Your brand’s online accounts also serve as effective product and service advertisements anyone can look at when they’re scrolling through their phones. 

4. Additional Conversions

Being visible and prominent to multiple channels creates better customer engagement. This traction will help you generate more sales.

What Technologies Will Help You Boost Your Business Online Presence?

Upgrade your business with the following technologies:

  • Create Business Website Compatible With Mobile Phones

Creating your business’ official website is your first step to increasing your online presence. But, make sure that your web page is also compatible with mobile devices.

Google encourages website owners to make their pages mobile-friendly because most people access the search engine through their phones. This is why Google predominantly index contents through a page mobile version

When creating your site, include valuable content and incorporate attractive fonts, texts, images, and other elements relevant to your business. Use it to highlight your business’s distinct features to distinguish it from competitors. If your business is into sales, add shopping elements and allow your customers to buy online.

  • Enhance Your Website With Search Engine Optimization

Many businesses today invest in SEO to increase their online presence. SEO aims to increase your business’ visibility in search engine results such as Bing or Google. To optimize your website, you can do the following:

  • Research for relevant keywords related to your business, services, and product.
  • Incorporate these keywords in your business’ website and its pages.
  • Produce new content regularly using relevant keywords.
  • Improve your website’s navigation and speed.
  • Develop a Content Marketing Strategy

Creating lots of engaging content such as blogs, videos, and social media posts can boost your chance of being discovered online. When creating content, focus on your target customers’ motivations. Create contents that will answer their questions as part of your content strategy.

However, the types of content you make should be relevant to your brand’s story and the services you offer — target one relevant keyword to include in the title, meta-description, headings, and image file names.

  • Utilize B2B E-commerce Platforms

Business to Business (B2B) e-commerce platforms helps businesses run commerce aspects such as selling, fulfilling orders, managing customers, collecting payment, and sending invoices. Most B2B platforms are cloud-based so that you can access them via mobile devices or web browsers on your laptop or computer.

Many B2B e-commerce platforms and digital tools can provide data analytics to help you know your customers better. Specifically, their behavior and preference. This will help you define which online approach works best for your business.  

Choosing the right B2B platform is essential to realize your goals and increase the number of sales channels and potential new customers.

  • Use Productivity Software to Improve Customer Service and Reduce Costs

Microsoft Office and other services that offer worksheets and databases are called productivity software. They are meant to improve your business’s operational efficiency and reduce costs. 

Cloud-based applications are good productivity software because they can be accessed on any device and used anywhere. 

Modern technologies such as Customer Relationship Management (CRM) software and Professional Service Automation (PSA) help businesses achieve high-level customer service. High customer service generates good reviews, thereby increasing the number of new customers and sales.

  • Adapt to New Web Technologies

Don’t be afraid to be one of the first businesses to use new technologies that will give you a competitive advantage. Many companies today offer technologies to create higher customer engagement. They also have technologies to promote your brand and boost your online presence. 


Technology is not just a vital instrument to improve your day-to-day business processes. With the rise of technology and the internet, many platforms offer services to boost your business’s online presence and contribute to its growth and success.

The Editorial Team at Healthcare Business Today is made up of skilled healthcare writers and experts, led by our managing editor, Daniel Casciato, who has over 25 years of experience in healthcare writing. Since 1998, we have produced compelling and informative content for numerous publications, establishing ourselves as a trusted resource for health and wellness information. We offer readers access to fresh health, medicine, science, and technology developments and the latest in patient news, emphasizing how these developments affect our lives.