SAN DIEGO — Long before superheroes dominated movie screens, two heroes were quietly emerging in Southern California to fight a different kind of villain: tooth decay.
Known affectionately as “The Tooth Keri” (Dr. Nazli Keri) and “Dr. HaveOneSuperSmile” (Dr. Kami Hoss), these innovative dental professionals launched a bold vision nearly three decades ago to reimagine what a dental visit could be—fun, fearless and family-friendly.
Together, these trailblazing dentists and innovative entrepreneurs built The Super Dentists, now one of the largest, most trusted and top-awarded pediatric, orthodontics and family dental practices in the region.
As proud members of the American Dental Association, the American Academy of Pediatric Dentistry, and the American Board of Orthodontics, The Super Dentists are serious about smiles—but never too serious to have fun.
With a heart for the littlest heroes, their mission puts kids first in everything they do. It’s no wonder they’re consistently voted San Diego’s best and most affordable dental office in dozens of local print and digital publications.
Today, with six locations across San Diego County, The Super Dentists are more than just dental care providers. They are community partners, industry pioneers, and yes—superheroes to the thousands of children and families they serve.
Fighting Fear With Fun
Step into one of The Super Dentists’ offices in Carmel Valley, Chula Vista, Eastlake, Escondido, Kearny Mesa or Oceanside, and it’s immediately clear: this is not your average dental clinic.
From superhero murals and animated waiting rooms to VR headsets and interactive games, each location is designed with one goal in mind—transforming fear into excitement.
“Our goal has always been to make dental visits something kids actually look forward to,” said Dr. Keri. “We want them to feel comfortable and happy, associating the dentist with positive experiences that last a lifetime.”
This immersive, theme-park-like atmosphere doesn’t just entertain—it helps alleviate anxiety, especially for younger patients. The Super Dentists combine cutting-edge dental technology with imaginative design to make visits engaging and effective.
The practice’s signature approach centers on immersive storytelling that brings oral health to life through original superhero (and supervillain) characters. Children are engaged with award-winning movies, original music, augmented reality adventures, comic books, and in-office experiences that completely transform their perception of the dentist—turning appointments into exciting, memorable journeys. And it’s not just kids who benefit from the innovation.
The Art and Science of Smiles
While the superhero theme draws attention, what truly sets The Super Dentists apart is their expertise. All dentists at the practice are specialists in their respective fields—pediatric dentistry, orthodontics and adult dental care—and they use the most advanced techniques available.
Dr. Kami Hoss, an orthodontist and co-founder, is passionate about the intersection of science and artistry when it comes to creating beautiful smiles.
“I love creating something beautiful that lasts forever,” Hoss said. “As much as I think of myself as a scientist, I truly embrace the art of orthodontics. It’s deeply rewarding to enhance our patients’ facial aesthetics, creating smiles that reflect their inner beauty.”
In addition to being a pioneer in modern dentistry, Dr. Hoss is also a bestselling author. His acclaimed book, If Your Mouth Could Talk, quickly became a No. 1 bestseller and is widely regarded as a must-read guide to oral health.
The book dives deep into the powerful connection between the mouth and the rest of the body, shedding light on how early dental care—especially in children—can shape long-term health outcomes. Drawing from his years of experience, Dr. Hoss shares practical insights, real-life stories, and expert guidance to help families understand the lifelong impact of proper dental care.
If Your Mouth Could Talk is more than a book—it’s a wake-up call for anyone who wants to take charge of their health, starting with their smile.
From accelerated orthodontic treatments to aesthetic dental solutions, The Super Dentists have become known for achieving impressive results faster and more comfortably than traditional methods allow. Their holistic approach also emphasizes early intervention, which can prevent the need for more invasive procedures later on.
Expanding to Serve the Whole Family
Initially focused on pediatric and orthodontic care, The Super Dentists have in recent years expanded their services to include teen and adult dentistry, allowing families to consolidate care under one roof.
This shift was both practical and strategic.
“Parents would come in with their kids and say, ‘Can you please treat me too?’” Dr. Hoss recalled. “We realized there was a real need for family-focused dental care where everyone—from toddlers to grandparents—could be treated in one place.”
To meet this growing demand, the team brought on board general dentists and hygienists trained specifically in adult care. The result is a seamless experience for families, complete with state-of-the-art amenities, flexible scheduling and even spa-like touches for grown-up patients.
This expansion has not only increased the practice’s reach but also strengthened its core mission: to provide comprehensive, high-quality dental care in an environment people genuinely enjoy.
More Than a Practice: A Community Force
Beyond the offices and operatory chairs, The Super Dentists play a vital role in the broader San Diego community. Both Dr. Keri and Dr. Hoss are passionate about education and advocacy, especially when it comes to children’s health.
From hosting Super Smile Parties to visiting schools and organizing free dental days, the duo has made oral health literacy a cornerstone of their mission.
“Education is crucial to our mission,” said Dr. Keri. “Helping parents and children understand the importance of oral health care is one of the most rewarding parts of our job. It creates a ripple effect, enhancing overall health and well-being throughout our communities.”
During the COVID-19 pandemic, The Super Dentists quickly adapted to provide virtual consultations and introduced enhanced safety protocols. Their ability to pivot while still offering a joyful experience earned them additional respect—and even more patients.
They’ve also launched a number of outreach initiatives, such as oral health scholarships, back-to-school events and collaborations with local nonprofits aimed at increasing dental access for underserved communities.
Their efforts haven’t gone unnoticed. The Super Dentists have earned numerous accolades over the years, including multiple “Best Pediatric Dentist” awards from San Diego Family Magazine and other regional publications.
A Legacy With No Limits
With nearly three decades of growth and impact behind them, The Super Dentists show no signs of slowing down.
Instead, they are boldly looking to the future.
They are currently exploring new ways to leverage artificial intelligence, 3D printing and digital scanning technologies to improve diagnostics and streamline care. Their on-site dental labs enable faster turnaround for braces and retainers, and their investments in technology ensure that every visit is efficient and effective.
But for Dr. Hoss and Dr. Keri, the future isn’t just about innovation—it’s about continuing to build trust with the next generation.
“Our greatest achievement is seeing the transformation in our patients,” said Dr. Hoss. “Watching a child walk out smiling confidently, or hearing parents express gratitude for a stress-free visit—those are the moments that define our success.”
With multiple generations of families now calling The Super Dentists their dental home, the impact is undeniable. Parents who once came in as kids now bring their own children, creating a legacy of healthy, happy smiles.
“Every smile tells a story,” Dr. Keri said. “We’re honored to be part of so many wonderful stories, and we look forward to creating countless more.”
For families across Southern California, The Super Dentists are more than just dental professionals—they’re everyday heroes making the world a better, brighter place one super smile at a time.
The Editorial Team at Healthcare Business Today is made up of experienced healthcare writers and editors, led by managing editor Daniel Casciato, who has over 25 years of experience in healthcare journalism. Since 1998, our team has delivered trusted, high-quality health and wellness content across numerous platforms.
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