The Importance of Digital Communications for Government Healthcare Agencies

Updated on April 1, 2022

From the first days of the pandemic, healthcare departments were required to pivot more quickly than other government agencies. Practically overnight, local, state and federal health agencies needed to quickly communicate the latest on coronavirus information, new and changing guidelines, how to get tested, how to find vaccine locations, and, even now, the most updated rules on mask mandates and more. This dramatic shift to contactless digital communications has been successful as it created workflow efficiency improvements experienced by both the healthcare agencies and users across municipalities, states, and nationally.

Two years later, we are still in an embrace of this digital approach which is why we sat down with Cristian Robiou, founder & CEO of Clarity Value, a technology company helping government agencies (fed/state/local) streamline services to end-users in the communities they serve. Below are highlights from our discussion.

1. Tell us about Clarity Value. 

Sure! Clarity Value is a technology company helping government agencies streamline services to end-users. We believe that doing business with the government shouldn’t be complicated, so we developed software that supports that mission by ensuring that engagement with the government, for example through an online submission portal, is simple and easy to use. A Clarity Value client – in the government whether a local, state or federal agency – signs Clarity Value to simplify a digital experience for  the community. An individual in that community can sign on to the government agency website and access the service they need – forms, appointments, requests, documentation, – in an easy format, via computer or mobile device. No need for in-person visits or phone calls. The beauty of our system is that all the follow up is automated, so the work is always on track. 

2. What ways can digital innovations help healthcare agencies improve efficiencies?

Healthcare agencies should have the room and flexibility to do what they do best – care for the communities they serve. Digital innovation can support that mission by creating solutions that make helping others significantly easier. For example, we help healthcare agencies automate the onboarding and registration of different partner facilities in their network (labs, providers, community health centers). .  Our software handles all the follow up for renewals,  different kinds of fee and date calculations, and as previously stated, we help automate all of the tracking and follow up related to a case. As a result, agency leadership can focus on action that needs to be taken rather than the cumbersome task of administrative busy work.

3. What should public departments of health consider when shifting to digital processes?

Our local and state health departments have a lot of opportunity when it comes to adopting digital processes and solutions. What was once a cumbersome and manual task of data collection, aggregation and trend mapping can all be automatically done with a strong digital solution. When getting started, I like to recommend that a  health department clearly outline what community providers and agencies submit into the department, what kind of information they’re submitting (for example: results related to disease tracking , facility registrations, etc.) and what they wish they could pull from a system. With that information, we can quickly map the processes and solutions that best apply to the scenario a department is addressing and we factor in, early on, steps that can be taken to simplify their involvement in the life cycle of such processes.

4. How will public health departments use digital in the future?

As our society’s reliance on digital solutions evolves and increases, I see opportunities for our local and state health departments to increase engagement at the community level with both partners, providers, and individuals.  The painful task of manually receiving and reviewing data will be digitally handled to a large extent, so healthcare agency leaders will be able to spend more time focused at a grassroots level interacting and addressing more complex issues. That of course requires that more agencies sign on to digital processes that speak to a central source of truth. Naturally, the goal is to create a world where decisions on health issues affecting communities can then be more in real-time, as opposed to retrospectively, and we see that happening as time goes on.  

5. How can our readers learn more about Clarity Value?

You can visit our website at to learn more about Clarity Value and contact us here if you have any questions or want to learn more about our technology.

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The Editorial Team at Healthcare Business Today is made up of skilled healthcare writers and experts, led by our managing editor, Daniel Casciato, who has over 25 years of experience in healthcare writing. Since 1998, we have produced compelling and informative content for numerous publications, establishing ourselves as a trusted resource for health and wellness information. We offer readers access to fresh health, medicine, science, and technology developments and the latest in patient news, emphasizing how these developments affect our lives.