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Rethinking Innovation: Creating Customer Value is the Mark of Distinction

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Editorial Team

By Shane Callanan When it comes to innovation, people typically gravitate towards thinking of new inventions, possibly involving either a ...

Best Practices

Oncology Quickly Adapted for the Pandemic. Here are 5 Changes Worth Keeping

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Editorial Team

By Andrew Hertler, M.D.  Like a hurricane-force wind, the COVID-19 pandemic has blown through the health care system and ripped ...

Outreach

Healthcare Marketers Lead The Way In B2B Digital Ad Spend: How To Get The Most From Your Budget In A Pandemic

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Editorial Team

By Jon Eggleton According to a​ ​report released last month from eMarketer​, a leader in digital research, healthcare marketers are ...

Patient Experience

Leveraging Tools to Elevate Patient Engagement During COVID-19 and Beyond

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Editorial Team

By David Cohen Prior to the coronavirus pandemic, the use of patient engagement solutions was on the rise. More than ...

Technology

Why Provider Onboarding Matters in a COVID-19 Environment and How to Get it Right

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Editorial Team

By Allyson Schiff COVID-19 has caused extraordinary financial and clinical stress for already strained healthcare organizations. For the first time in history, hospitals ...