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Strategy
Let’s Connect: How Collaboration Can Push Healthcare Innovation
Cool Photos from Depositphotos By Karima Sharif, Head of Inclusive Investments and Partnerships, HCP + DTC, Publicis Health Media Medical conferences ...
Pharmaceutical
Patients are Shouldering the Financial Burden of Part D Cancer Drugs
Cool Photos from Depositphotos By Monica Soni, MD Imagine you’re a Medicare beneficiary who has just received a devastating cancer diagnosis. ...
Outreach
Healthcare’s Most Ignored Value Driver: Brand Strategy
Cool Photos from Depositphotos By Todd Lunsford, Fractional CMO, Chief Outsiders Healthcare leaders have long neglected branding as a key business ...
Employee Relations
Understanding — and Dealing With — Free Agent Mentality
Cool Photos from Depositphotos By Margaret Graziano The occupants of today’s C-suites face a younger workforce whose expectations of life and ...
Patient Experience
Monitoring Patient Recovery at Home: The Impact of Digital Care Management Platforms
Cool Photos from Depositphotos By Bronwyn Spira For healthcare organizations, the pandemic highlighted the need for scalable, digital infrastructure to extend ...
