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Outreach
The CMO’s New Mandate: Orchestrating the Patient Journey in Healthcare
Healthcare marketing has changed. The old playbook (awareness campaigns, brand positioning, maybe some patient education materials) doesn’t cut it anymore. ...
Events
Crossing Oceans for Innovation: My Journey to Ireland and the MedTech Rising 2025 Conference
This past December, I boarded a transatlantic flight to Galway, Ireland—equal parts excited, curious, and honored. I had been selected ...
Clinical Care
University Hospitals Makes History as First Major Health System to Partner with OneDose
OneDose® electronic Medication Administration Cross-Check™ (eMACC) is a first-of-its-kind medication safety innovation built specifically for EMS. This new technology modernizes ...
Patient Experience
When the “Standard” Approach to Memory Care Doesn’t Feel Quite Right
Early cognitive decline can often come about gradually, creating uncertainty for families, seniors, and senior living providers alike. Missed appointments, withdrawal from social activities, ...
Clinical Care
From Friction to Foresight: How SamaCare Is Rewriting the Rules of Medical Benefit Prior Authorization
In an industry defined by complexity, few processes are as opaque, or as consequential, as medical benefit prior authorization. In ...
