Marketing veteran to lead global brand strategy and customer engagement initiatives
Swisslog Healthcare, a leading supplier of healthcare technology combining pharmacy and transport automation, announces marketing expert Amanda Costanzi as its Global Head of Marketing & Communications. Amanda will lead the company’s global marketing team to define and expand Swisslog Healthcare’s brand worldwide.
“Amanda has been instrumental in shaping both the Swisslog Healthcare and the TransLogic brands and respective communication strategies, bringing creativity and vision to of each of our markets worldwide,” said Cory Kwarta, President and CEO of Swisslog Healthcare. “As Head of Global Marketing & Communications, she will elevate our brand, strengthen our market presence, and enhance how we connect with customers. Her leadership will drive meaningful engagement across our organization internally and externally.”
Costanzi has served as Swisslog Healthcare’s Head of Marketing and Communications for North America for the last three and a half years. In her new role, she will leverage and integrated omnichannel approach to drive customer acquisition and retention programs. Among her responsibilities, Costanzi will oversee global efforts for internal communication and events, brand management, publicity and media relations, market strategies for acquisition and retention, product marketing, nurturing and loyalty efforts, digital initiatives, and campaign strategies. This work will increase awareness of Swisslog Healthcare’s solutions, benefits, and services for transport and pharmacy automation while enhancing brand recognition among healthcare facilities worldwide.
“Our team will continue to build a strong, unified brand that reflects our vision and values across the globe,” said Amanda Costanzi, Vice President of Global Marketing & Communications. “Our ability to connect with customers, partners, and employees through clear and impactful communication is crucial. I look forward to driving strategies that inspire, engage, and elevate Swisslog Healthcare’s presence.”
With over 20 years of experience in marketing leadership roles, including Chief Marketing Officer for TEMPOE, Senior Vice President of Communications for GE Franchise Finance, and Vice President of Marketing of a HarperCollins Publishers division, Amanda brings proven expertise in B2B2C marketing strategies, brand development, customer relationship management, and multi-media campaigns. She prioritizes mentorship and motivates her teams to increase success.
Amanda is committed to the future of the marketing workforce. She has served as an Everwise mentor for young professionals outside of Swisslog Healthcare, acted as a growth advisor at Catchafire, and has been a guest speaker for multiple organizations, including Arapahoe Community College, where she regularly educated students on how marketing surrounds business plans and strategic planning processes.
About Swisslog Healthcare
Swisslog Healthcare provides integrated medication supply chain solutions to hospitals and health systems to assist providers in treating patients across the continuum of care. Integrating transport and pharmacy automation, value-added services, and intelligent software, Swisslog Healthcare enables healthcare providers to respond to patients’ needs quickly and with greater accuracy. The company minimizes many sources of operational waste, so providers achieve higher levels of productivity to impact the well-being of patients in positive ways. For more information, visit www.swisslog-healthcare.com.
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