Once you’ve obtained the right qualifications and gained some experience as a chiropractor, you may wish to start working within your own practice. Those who enjoy not only improving people’s spinal mobility but also offering great customer service may wish to offer their services with a team behind them. If you’re planning on opening your own practice, there a few organizational steps to take to ensure that you open your new business with financial security.
A budget and business plan
It’s estimated that, within the first year of opening your doors to the public, your new chiropractic business will exceed $100,000 in running costs. If you’ve saved up plenty of funds to purchase a property and redesign the interior, you will still need to take into consideration your overheads and the day-to-day running of the clinic. The best way of doing this is to create a business plan. A business plan doesn’t need to be full of jargon – in fact, it should be completely comprehensible. It will allow you to keep track of your financial situation and monitor your goals as a business. When setting up as a business, your business plan should include the following:
- Setting your business up for tax
- Making the business legally separate as an entity
- Getting covered by insurance
Making sure that you are financially and legally sound before you start trading is essential for the security of your business. Operating without this puts you under significant risk.
When opening any type of clinic, the tendency is to go for a minimal, clean design – to reassure patients that the clinic is sanitary and tidy. This should obviously be adhered to, however, you also want your business to be welcoming and inviting. Those who pass through your doors should relaxed and at ease – too clinical can create the feeling of a dentist or doctor’s surgery.
As well as online promotion, it is absolutely vital that you go out into the local community and network before opening. You don’t want it to be a complete surprise that a chiropractor has opened in their neighborhood – you should be reaching out to create a sense of anticipation and friendliness. Engaging with local residents and encouraging them to pay you a visit for any problems will put a friendly face to the company they drive past – and might end up paying a visit to.
On top of this, you will want an effective marketing campaign behind you – for your website, social media, and maybe even a blog. Using a specialized company that offers digital marketing for chiropractors will help you generate a campaign with a team that has accurate knowledge about your industry.
Ultimately, setting up a chiropractic business is just like any start-up – you’ll need a business plan, a budget and a strategy to make sure you’re seen. You want to showcase your expertise and patient care to the wider community, and promoting yourself effectively, with the knowledge you can financially stand on your own two feet is the best way of achieving this.