© OutreachU, ltd.
ISSUE 16
“A cynic knows the price of everything and the value of nothing.”
Oscar Wilde
IN THE BUSINESS WORLD
Successful entrepreneurs, venture capitalists and savvy business owners understand and apply the age-old adage, “It takes money to make money.” Why is this? Because it is a fact.
Yet, in healthcare Outreach, where so often decision-makers have a clinical background and little business experience or know how, investing sufficient capital in efforts that directly lead to requests for services or products – thus – revenue, can fall terribly short in their Outreach results. Our company’s more than 25 years’ experience has found that they often adhere to beliefs and budgets that yield little other than producing “SWAG” (t-shirts, mouse pads, pens and other low-yielding branding items.)
For the most part, it’s not their fault.
Historically, healthcare Outreach has habituated customers to expect SWAG with every Outreach Operator’s encounter. Year after year, those that followed in the Outreach footsteps of the SWAG PUSHERS believed they needed to repeat – if not – amplify this low-yield practice (compared to earning and sustaining a critical mass of authentic appropriate relationships based on setting up customers for success – especially focused on their three intrinsic drivers as prescribed by OutreachU ™ doctrine.)
On the other side of this equation, when we were fortunate enough to work with clients that were entrepreneurial and savvy about the business of healthcare Outreach – they are smart and enthusiastic about devoting SUFFICIENT CAPITAL. Their results are substantial, durable and scalable.
EXAMPLES STORIES
In THE BOOK OF OUTREACH FOR AIR MEDICAL TRANSPORT and THE BOOK OF OUTREACH FOR HEALTHCARE, several examples are provided about clients that truly understand the worth of sufficient capital commitments to yield Outreach results like increased trust and increased revenue. One key capital investment relates to assuring Human to Human Outreach happens.
FACE TIME = FLIGHT TIME
© OutreachU, ltd.
In air medical transport as an example, we stand by the proven Outreach mantra; Face Time = Flight Time. Yes, it takes significant capital investment to fly a medical helicopter, take a crew out of service for several hours, have at least one full-time dedicated Outreach Operator in charge and invest in compelling food and beverages, while also providing unique and useful branding items, offer CEUs (continuing education credits) and devote all of these to a single Outreach training encounter.
However, as I stated “the proven Outreach mantra” generates yields in flight requests that sometimes are positively shocking when our flight crews and Comm Center Telecommunicators spend in-person time with customers that make or influence flight requests, which in turn, generates flight requests and revenue. ROI, (Return on Investment) and ROW ™, (Return on Will) are high.
From investing sufficient capital in full-time well-equipped and highly-trained Outreach Operators, to support software, to Outreach events, to on-line learning platforms for customers and more, the cynics fail, and the entrepreneurial business-savvy healthcare leaders thrive.
BOTTOM ECG
Healthcare professionals involved in Outreach, especially leaders, should study the investment practices of the leading medical device manufacturers and innovative companies like Tesla to gain insights into how crucial investment in sales, marketing and Outreach is.
GET THE RESOURCE DOCUMENT ON HOW LEADING HEALTHCARE COMPANIES INVEST CAPITAL IN OUTREACH, MARKETING AND SALES
If you’d like to learn more about how and why leading healthcare companies justify investing sufficient capital in Outreach, marketing and sales, receive our RESOURCE DOCUMENT ON SUFFICIENT OUTREACH CAPITAL, and also be entered into a drawing to earn a free autographed copy of THE BOOK OF OUTREACH FOR HEALTHCARE; How to Grow Revenue by Astonishing the Right Customers Consistently e.mail [email protected] on or before 1400 ET, Wednesday 9th July 2025
To learn more about the book, the online course, and
the Healthcare Outreach Practitioner LEVEL I Credential
go to
or email [email protected]
© OutreachU, ltd. PRESS, ThinkThroughTools, LLC, all rights reserved
Richard M. Obertots, MBA, NREMT-P (ret.) is CEO/Drummer of ThinkThroughTools, LLC. & OutreachU, ltd., based in Canfield, Ohio, USA. He has 45 + years’ experience in EMS, air medical transport and critical care healthcare. He began as a Nationally Registered Paramedic, then Hospital EMS/Trauma Coordinator and Financial Analyst. Rich has instructed full-time at the University level and been a non-stop business creator and owner for more than five decades. He and his companies have operated in nearly every state of the USA, and he’s had numerous healthcare business endeavors throughout Australia and Canada. All of these involved designing and implementing healthcare Outreach Operating Systems, methods and supporting software.
He is the author of THE BOOK OF OUTREACH for HEALTHCARE; How to Grow Revenue by Astonishing the Right Customers Consistently, the newest edition scheduled for limited release later in 2025. He can be reached at [email protected] 330.623.5910.
