© OutreachU, ltd.
ISSUE 13
WORKSHOPS DON’T WORK
How many times have you attended a healthcare conference and sat through numerous presentations or participated in workshops? Most of the time these are informative, enlightening, sometimes inspiring and they can get us highly motivated and energized to put what we learned into action when we return to work.
Then, we return to work and what happens? Work. We must catch up on what fell behind while we were at the conference, problems arise, we have to put out fires, new tasks need attended, more unanticipated problems, a staff member unexpectedly defects and this needs managed, a new project that has been postponed comes online, you know the drill. Then what happens?
A year later, we are attending another professional continuing education workshop or seminar, we get re-animated again and we hope we can put what we learned into action when we return to work this time. Then what happens?
THE SAME APPLIES TO OUTREACH TRAINING IN THE WORKPLACE
How does education typically work in the workplace? We invest in the expenses of a dedicated Training Day, sometimes we invest in an “Off Site” for this training. We bring in Subject Matter Experts to share their know-how. We fire-hose staff with far more than they can comprehend in a full day of intensive adult learning. Then what? Everybody goes back to work and then what? WORK.
INTENSIVE CONTINUOUS-FLOW LEARNING & CONTINUOUS IMPACT LEARNING ™
Whether it be educational conferences, workshops or on the job training – there must be a better way. There is.
Your Outreach Operating System Architecture training must not use methods that we know are ineffective. One time or hyper-saturation learning fails. But sequenced and spaced-out measured learning DOES WORK that RESULTS IN POSITIVE IMPACT.
Your Outreach Operators will benefit, first from highly specialized healthcare Outreach content like that provided by OutreachU CREW ™ or OutreachU ESSENTIALS™. Then its delivery needs to utilize Continuous Impact Learning ™ (CIL). THE BOOK OF OUTREACH FOR HEALTHCARE provides detailed guidance on how to install and operate CIL, however, here is a very simplified description of this learning process.
Phase of CIL Lifecycle | |
DISCOVER | First use information gathering tools to DISCOVER what staff/learners crave to know or identify what they do not know that they NEED TO KNOW. Then focus on what they NEED TO DO. Electronic surveys, interviews, observations, QA findings, etc. |
SYNCHRONIZE | Based on your findings SYNCHRONIZE these with your Subject Matter Expert(s) or Education Staff and your learners. Set up controlled digital communications using a platform where the instructors and learners can begin sharing about what they crave to learn or need to know and do – so that the most common themes emerge to enable fine-tuning of the eventual content. |
ACTIVATE | Launch and begin monitoring the discussions, key pain points, frustrations, knowledge gaps, etc. ACTIVATE pre place-based learning event engagement. Doing this you create a learning community and learning relationships begin to develop. e.g. “I have that same frustration in my unit.” Or “It’s so good to know I’m not the only one with that problem here.” Close moderation is important to manage tone and topics and not let this become a “complaint forum.” |
ATTENUATE / FOCUS | This phase identifies and prioritizes the most urgent and important topics / content that will form the learning and doing curriculum. AI tools can assist here. Time to cut to the chase and FOCUS the content. |
PREPARATION / POTENTIATE | Before any place-based learning like a conference, workshop or on the job training, content is configured in a LMS (Learning Management System) and/or delivered using a series of ZOOMs to be sure learners are intaking key information and PREPARING for the Human connection phase. They are getting the didactic content infused and the knowledge / comprehension levels are being met. We are preparing. Here we are using POTENTIAL ENERGY before the KINETIC phase. |
CONNECT HUMANS | Now – the place-based, “Roll Up the Sleeves” Humans with Humans (Peers with Peers) CONNECT phase. Engagement begins to produce work product. Concentrate on real-world planning and pre-application exercises. Finally kinetic energy is happening creating momentum toward the most vital phase of all. |
APPLY & MAINTAIN COMMUNICATIONS & CONTENT EVALUATION 🡪 KEEP THE EDUCATIONAL FLOW MOVING | After the place-based connecting, the most important part begins. APPLICATION with CONTINUOUS MONITORING, MEASURING, ADAPTING AND INNOVATION. Continuous engagement with the group of learners and the Subject Matter Expert(s)… additional learning, ongoing communications. Now we are operating Outreach education far above the “One Time” saturation or “One Time” then move on approach. |
This is just a small amount of information about how to be more effective in your Outreach Operator’s training. More can be found in THE BOOK OF OUTREACH FOR HEALTHCARE. Do keep it in mind, this can apply to your internal Outreach education as well as to external for your customers.
BOTTOM ECG
In your Outreach education, be sure to apply Continuous Impact Learning ™ (CIL) especially if you desire HIGH ROI.
BE IN TOUCH
Please be in contact about what you and your organization or company are doing to be effective in your internal and external Outreach education. e.mail [email protected]
To learn more about the book, the online course, and
the Healthcare Outreach Practitioner LEVEL I Credential
go to
or email [email protected]
© OutreachU, ltd. PRESS, ThinkThroughTools, LLC, all rights reserved
Richard M. Obertots, MBA, NREMT-P (ret.) is CEO/Drummer of ThinkThroughTools, LLC. & OutreachU, ltd., based in Canfield, Ohio, USA. He has 45 + years’ experience in EMS, air medical transport and critical care healthcare. He began as a Nationally Registered Paramedic, then Hospital EMS/Trauma Coordinator and Financial Analyst. Rich has instructed full-time at the University level and been a non-stop business creator and owner for more than five decades. He and his companies have operated in nearly every state of the USA, and he’s had numerous healthcare business endeavors throughout Australia and Canada. All of these involved designing and implementing healthcare Outreach Operating Systems, methods and supporting software.
He is the author of THE BOOK OF OUTREACH for HEALTHCARE; How to Grow Revenue by Astonishing the Right Customers Consistently, the newest edition scheduled for limited release later in 2025. He can be reached at [email protected] 330.623.5910.