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Just Give Me 80 mmHg O-BP: MAINTAIN CONSISTENT OUTREACH PERFUSION PRESSURE
What comes to mind when you see or think about 80 mmHg (or 80 millimeters of mercury)? Why is this metric so important – especially in emergency medical and critical care?
Now you are going back to your early days of training, right? You recall that, at 80 mmHg you have sufficient systolic blood pressure to perfuse your patient’s vital organs. This does not mean you can relax – but you know you have perfusion pressure to buy some time to determine your next steps and if you can keep your patient at 80 mmHg, she or he has a probability of survival.
WHAT DOES THIS HAVE TO DO WITH OUTREACH
Have you ever seen this happen. An organization conducting Outreach puts on a huge event. All kinds of energies and finances are devoted to it – large numbers of individuals are required to execute the event and large numbers attend. Ideally it is a monumental success. If one were to assign a systolic blood pressure reading to it – it would be 250 mmHg! Very high level of perfusion pressure (this is only for the purposes of metaphor – not health status.)
© OutreachU, ltd.
Then after this “Super Outreach Event” what do you think often happens. If you were to assign a systolic Outreach Blood Pressure (O-BP)? All too regularly the O-BP plummets to 0 (zero). Then in a couple of months the organization ramps up to another “Big Event” and the O-BP hits 220 mmHg. But right after – what? Back down to 16 mmHg or sometimes even lower.
Now imagine this irregular up and down perfusion pressure occurring over the course of a year. How effective would the Outreach effort be? Sporadic, uneven, uncertain and filled with gaps. It happens much more often than you would imagine.
JUST GIVE ME 80 mmHg O-BP
If on the other hand, when an Outreaching organization conducts its efforts steadily, rhythmically and consistently at 80 mmHg – customers know they are reliable, and their O-BP perhaps sometimes peaks to 250 mmHg but most of the time they are steady and rhythmic at good old 80 mmHg.
The message. Rhythmic and steady Outreach perfuses the minds and emotional centers of the individuals that make and influence decisions to request and utilize your services or products.
Whatever you do – remember “Just give me 80” works. Maintain consistent Outreach perfusion pressure.
COMMUNICATE
The weekly OutreachBEAT™ series is based on content from THE BOOK OF OUTREACH for HEALTHCARE; How to Grow Revenue by Astonishing the Right Customers Consistently to be released later in 2025. In the meantime, communicate your Outreach challenges and victories to [email protected]. Who knows – you just may be contacted to be included.
Richard M. Obertots, MBA, NREMT-P (ret.) is CEO/Drummer of ThinkThroughTools, LLC. & OutreachU, ltd., based in Canfield, Ohio, USA. He has 45 + years’ experience in EMS, air medical transport and critical care healthcare. He began as a Nationally Registered Paramedic, then Hospital EMS/Trauma Coordinator and Financial Analyst. Rich has instructed full-time at the University level and been a non-stop business creator and owner for more than five decades. He and his companies have operated in nearly every state of the USA, and he’s had numerous healthcare business endeavors throughout Australia and Canada. All of these involved designing and implementing healthcare Outreach Operating Systems, methods and supporting software.
He is the author of THE BOOK OF OUTREACH for HEALTHCARE; How to Grow Revenue by Astonishing the Right Customers Consistently, the newest edition scheduled for limited release later in 2025. He can be reached at [email protected] 330.623.5910.
