Nutraceutical Merchants Are Thriving During The Pandemic 

Updated on December 8, 2022

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The impact of the novel Coronavirus pandemic has been significant and far-reaching. While it has negatively affected most of the sectors around the world, there are certain industries that saw significant growth instead. The nutraceutical industry is in particular had done well mainly because the demand for dietary supplements and nutraceutical products has skyrocketed due to the pandemic. Many new start-up nutraceutical companies are popping up on the internet, seeking nutraceutical merchant accounts. Merchant’s scurry to meet  the explosive demand during the pandemic and the uncertainty around the virus may influence new customers to continue the buying frenzy post-pandemic.   

Surging Demand On Nutraceutical Websites As Public Seeks Protection

The market response to the COVID-19 pandemic has been phenomenal. Many of the above-listed nutraceutical products and dietary supplements have seen increased demand since the pandemic started. The demand for such products in increasing due to the knowledge and awareness of consumers.

Over the course of last few months, consumers have increasingly turned towards dietary supplements, expressing great engagement and interest with the nutraceutical category. Analysis of social media activity related to nutraceutical products use cases has shown this increasing engagement as consumers look to their overall wellness and health as a precaution during the pandemic.

Within the nutraceutical industry, several specific sub-areas have experienced the most growth during the pandemic. These sub-areas are the ones related to reducing stress and anxiety, boosting overall wellness, and supporting immune health. Nutraceutical products that are related to immune health have been the main highlight in the industry since the pandemic started. Consumer chatter about echinacea, elderberry, vitamin D, and vitamin C has spiked tenfold over the last few months. Manufacturers in the industry have experienced this pull-through, with suppliers reporting over 20% demand increase.

Surprisingly, recent sales data suggests that the growth of the nutraceutical industry has extended beyond immune health products. Based on a survey, overall minerals and vitamins, amino acids, digestive aids and enzymes, performance nutrition, and food supplements all experienced growth in weekly sales.

From the above information, it is clear that the nutraceutical industry has thrived during the COVID-19 pandemic and it’s not slowing down. With an increasing number of health-conscious consumers opting to make dietary supplements and products as part of their everyday life, this industry continues to grow.

Best Selling Nutraceuticals During COVID-19 

Our immune system does a great job at protecting us against foreign cells that cause illness. There is some evidence that certain micronutrient deficiencies, e.g. deficiencies of vitamins, folic acid, copper, iron, selenium, zinc, etc. may alter and even weaken the immune system. So, what can you do? Suppose you suspect that you are not getting enough micronutrients from your diet. In that case, it is recommended that you take them from dietary supplements and nutraceutical products to boost your immune system.

Naturally, when a global health pandemic strikes, we are bound to worry more about staying healthy and strong. To adapt to COVID-19, we need to build our immune system via nutraceuticals. There are many nutraceuticals that are valuable in times like these:

  • Vitamin C –Vitamin C is one of the most popular immune system boosters and it has been recommended time and time again because of its potential benefits. Vitamin C builds the immune system via its function as an antioxidant. Generally, you get enough vitamin C from your diet when it involves eating a variety of vegetables and fruit. However, if you aren’t eating lots of vegetables and fruit, then it is recommended that you take vitamin C supplements on regular basis to cover this deficiency.
  • Vitamin D3 – Also known as the ‘sunshine vitamin’, vitamin D3 is an essential nutrient for our immune system. You can get more of it from the sun. Getting about 20 minutes of sunshine on your forearms and face is an excellent way to ensure that your body is getting enough vitamin D3 to maintain its levels for now. Dietary supplements and nutraceutical products are also a great way to cover the vitamin D3 deficiency.
  • Zinc – Zinc plays a key role in reducing infectious disease risk, duration, and severity. Not to mention it also has anti-inflammatory and antioxidant effects. The benefits of zinc for the common cold were documented many years ago and over the years, many studies have supported the effectiveness of zinc in boosting the immune system. Even mild deficiency of this micronutrient can cause immune dysfunction so make sure to add zinc supplements to your everyday diet.
  • Protein Shakes – Protein is made up of amino acids that are extremely helpful when it comes to building the immune system. They play a key role in supporting the various immune functions. Consuming protein nutraceuticals is important because deficiency of this key nutrient is associated with weakened immunity and a higher risk of developing disease.
  • Probiotics – Probiotic supplements help boost good gut bacteria. While more research is required to fully understand probiotics’ benefits, it is well-known that they help prevent and treat seasonal allergies. Furthermore, they are also beneficial for viral infections and immune-related diseases.

Never has there been more focus on the value of our immune system and overall health. The Coronavirus pandemic continues to spread around the world and it is important to focus on what you can do to strengthen your immune system. While you may not be able to prevent all risks of exposure to viruses like COVID-19, a healthy lifestyle along with a diet that involves beneficial nutraceuticals can help build up your immune system to make your defense as strong as possible.

Role of Nutraceutical Supplements During the Pandemic

As everyone thinks of nourishing well on one side, they also feel that they should boost their immunity to survive the crisis of COVID-19. This is where dietary supplements play a key role. There are many such supplements that are useful for enhancing and building individual immunity.

The supplements for prevention and immunity have shown rapid increase in the sales. Ingredients like Zinc, vitamin c, vitamin D, etc. are on the top and considering their properties and benefits, it’s not surprising why. Immune-boosting products like Probiotics, Selenium, and Curcumin are also invaluable during the pandemic. Along with these, there are many other dietary supplements that are also considered to be crucial products to boost the immune system.

When it comes to providing support in nutritional deficiencies, several key nutraceutical products have been recommended to shorten the duration of flu-like symptoms, reduce the rate of acute respiratory infections, and improve the rate of recovery.

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The Editorial Team at Healthcare Business Today is made up of skilled healthcare writers and experts, led by our managing editor, Daniel Casciato, who has over 25 years of experience in healthcare writing. Since 1998, we have produced compelling and informative content for numerous publications, establishing ourselves as a trusted resource for health and wellness information. We offer readers access to fresh health, medicine, science, and technology developments and the latest in patient news, emphasizing how these developments affect our lives.