How to start a fitness blog

Updated on August 31, 2020

Authoring a fitness blog is an excellent way to motivate yourself to stay in shape. After all, you won’t be able to position yourself as a reliable authority on the topic of fitness unless you maintain a trim figure yourself. In addition to keeping your waistline in check, a fitness blog can become a lucrative business if you set it up properly. Here is a step by step guide to create a fitness blog that turns a steady profit.

1. Narrowing your niche

Fitness is a broad subject that encompasses many different topics and interests. Trying to appeal to everyone will make your blog appeal to no one. You want to highlight a specific section of fitness and provide in-depth coverage. The best way to pick a niche is to list both highly-searched fitness topics and your own interests. If one of your interests is also a popular search term, you will have a massive potential audience ready to follow your posts.

The most important part is picking a niche that you are passionate about. It is worth noting that your blog most likely won’t make money for a few weeks or months. The passion for your niche needs to be stronger than your urge to give up before you earn your first paycheck. As long as you are having fun writing about a topic you enjoy, you can easily be patient when waiting for that initial dollar.

2. Naming names

The name of your blog will determine whether or not a new reader stays on your page. Anyone interested in a topic you’ve written about will no doubt click your link in the search results. However, they will quickly move on to the next shiny website after they have extracted the info from your post. A catchy name will stop them in their tracks and make them curious about your site. Brainstorm a simple name that instantly communicates the core focus of your blog. If you can make it witty or humorous, you have a winner on your hands.

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3. Creating the blog

After the initial planning, it’s time to build the blog proper. Even if you have no technical skills whatsoever, there are many great website builders in the market. These services will let you choose a layout and arrange your blog without needing to learn a single line of code. They charge a small fee but will give your site a professional appearance. Professionalism is key to attracting avid readers and making income from your blog.

Once you have a basic layout established, you can add custom plug-ins for more functionality. Even if you don’t want to get too fancy, you shoud at least install a widget that lets your readers sign up for your email list. Creating an email list now will save you tons of time when you start to monetize your content.

4. Writing the content

The content you post is the main draw of your blog. You want to create thorough articles that zero in on your niche. The two keys here are quality and consistency. Quality is pretty straightforward as people only want to read blogs that add value to their lives. Always ensure your articles are truthful and avoid spelling/grammatical errors whenever possible.

Consistency is the secret to building your audience and keeping your existing readers engaged. A constant flow of fresh content will keep everyone excited for what you have coming next. The best way to achieve consistency is to create a schedule and adhere to strict due dates. Although you don’t have a boss breathing down your neck, make sure you hit all of your deadlines anyway. Your audience will see steady growth if you stay disciplined and remain in schedule.

5. Growing your audience

Since you are taking time to write each of these articles, you surely want as many people as possible to read them. You need to advertise your blog in a variety of ways. Through the use of multiple social media accounts, you can bring in many new readers on a weekly basis. Just be sure to not overdo it. Posting unsolicited links can get you banned on most platforms. Don’t be afraid to tell people about it in person. Everyone can benefit from fitness, and you will be surprised how many people in your life would be willing to check it out for you.

6. Turning a profit

Once your blog has enough followers, it can print money if you set it up right. The most obvious way to make some cash is to put traditional banner ads around your posts. This will net a small amount of money but may annoy some readers. A better way to make it rain is to incorporate affiliate links into the text. These links pay you a commission whenever one of your readers follows the link and makes a purchase. You can leverage your following to review or recommend products that people in your niche would already be interested in.

As your audience grows, you can write sponsored posts for companies that reach out. These brand deals are the most lucrative and can easily be used to make a living. Just be sure to vet the products you promote. You don’t want to risk your reputation on a faulty product or phony service.

The Editorial Team at Healthcare Business Today is made up of skilled healthcare writers and experts, led by our managing editor, Daniel Casciato, who has over 25 years of experience in healthcare writing. Since 1998, we have produced compelling and informative content for numerous publications, establishing ourselves as a trusted resource for health and wellness information. We offer readers access to fresh health, medicine, science, and technology developments and the latest in patient news, emphasizing how these developments affect our lives.