How Healthcare Business Brands Can Benefit from Twitter

Updated on November 23, 2020

As more and more social media platforms come to light and introduce new components to their respective sites, many users are still in love with the simplicity and attractiveness of Twitter. Everything is sweet, simple, and compact to the point that it makes it amazingly easy for people to get their message across, especially for business brands.

Having a business or brand is extraordinarily difficult, especially when it comes to healthcare business brands. There is nothing more touchy or personal than anything in the healthcare spectrum, meaning it is a monumental task for healthcare business brands to work out. Whether a brand wants to seek out a helpful and trusted source, or something completely new, it can be overwhelming for a healthcare business to properly thrive in today’s society.

Fortunately enough, tools like Twitter have become incredibly useful for brands of all degrees, whether they are in the healthcare world or not, to actually benefit and increase their consumer base and messaging across the board. Still, there comes the much-needed area of expertise in knowing how Twitter can help a healthcare business, and down below will highlight precisely that.


In the olden days, a business would have eye-grabbing signs, older forms of advertising, and rely on word-of-mouth to get customers into their businesses. Once a customer entered their business, they would do everything they can to engage with the customer to ensure they would be willing to come back.

Nowadays, not only is that old-fashion appeal of in-person engagement still relevant, but it is even more common in the social media world, especially Twitter. Considering positive attention is such a vital factor to a healthcare business brand, let alone any brand, it makes sense why Twitter is so powerful for this.

For example, if a healthcare business were to Tweet out something involving a question, people would interact with the said question, allowing the business to achieve direct engagement. Whether that engagement was positive or negative, it depends on how the messaging was done.


People tend to only go somewhere or check a business out once they read a quick star rating on it. Sites like Yelp have become crucial for businesses to either thrive or sink, but that word-of-mouth review goes along on Twitter as well.

If someone has a great experience with a healthcare brand, they will probably Tweet about it. Still, the same example can be said for someone who has a terrible experience. It all depends on the specifics of the situation, but it falls under the feedback umbrella.

As long as the bad feedback is realistic and not someone looking to get something for free or are just being mean, it’ll help the business realize what they’re doing wrong. No one wants their business to do poorly, especially in the healthcare world, when it is supposed to be about helping people.


Brand and businesses want to seek out the details surrounding their business and related topics, and is there a better way to do that than with a platform where people share their thoughts and opinions? Of course, a significant function of Twitter is not surrounding a person’s business. Still, it can be advantageous when brought up because many speculate that any discussion on a company or brand is good in the long run.

Entirely different from the feedback example, the details can be anything ranging from a similar product to a competitor or something in the industry itself. All of it is relevant to the business or brand, and the fine details can be crucial in the long run. As mundane as some Tweets are, if it is related to the business at hand, it’s more useful than someone might initially think.

Brand Awareness

The primary purpose of Twitter for businesses is to create brand awareness, or in other words, to help get the overall messaging of a brand out there. Whether that message is to raise awareness about something, sell a product or service, or simply to gain views on a comedic sketch, all of it relates to brand awareness.

Even individuals who become vloggers still find themselves in the branding area of concern where they will grow their empire by creating awareness around themselves. For example, a national chain like Adidas already has a massive brand awareness surrounding them with practically every human on the planet.

Adidas has achieved through paid-athlete deals, advertising, word-of-mouth, and so on, which, as a result, has caused everyone on social media to know what Adidas is as a brand. At the very least, any person can say Adidas is a sports clothing company because of high their brand awareness is.

Create a Community

Part of the reason social media, and Twitter, particularly, are so enriched in popularity today has to do with the sense of community it creates for people. Many people feel isolated in this world, and going on something like Twitter allows them to escape and interact with others. Some people are on Twitter way longer than others, but all in all, it’s challenging to find someone who isn’t on Twitter.

As hostile or antagonistic as something like Twitter can be for someone, when it is positive, the positive aspects tend to outweigh the bad in that regard. As people begin to show appreciation for a specific healthcare business, many of them will start to interact just because they are fans of the business, which, in return, causes a community around the business.

The Editorial Team at Healthcare Business Today is made up of skilled healthcare writers and experts, led by our managing editor, Daniel Casciato, who has over 25 years of experience in healthcare writing. Since 1998, we have produced compelling and informative content for numerous publications, establishing ourselves as a trusted resource for health and wellness information. We offer readers access to fresh health, medicine, science, and technology developments and the latest in patient news, emphasizing how these developments affect our lives.