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How Do You Drive Change Successfully within an Organization?

Managing large-scale organizational change does not need to be chaotic, disruptive or destructive, according to a new book by Warren Parry, a managing director of Accenture StrategyBig Change, Best Path, available in the US on 28th October and everywhere else this week on 3rd October, shows how successful change can be achieved through wisdom, analytics and insight. 

Parry defines the drivers of large-scale change in dynamic and volatile markets and presents best practices for senior leaders to proactively embrace change with confidence.  His analysis will help leaders create a workforce of the future capable of embracing change.  

Using predictive analytics and the largest dataset of change management ever compiled across more than 150 organizations and 250 change programs of all types over the last 15 years – Big Change, Best Path presents quantitative evidence, case studies as well as practical guidance on how to manage change successfully.  

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Warren Parry applies ground-breaking modeling to demonstrate that a whole new way of managing change is possible, from empirical benchmarking to predictive approaches that highlight the specific actions needed at any point of a change program; and visualization for senior leaders to show how each part of an organization is responding. Parry presents a revolutionary vision of how organizations can become more agile and resilient.

Peter Cheese, Chief Executive of the Chartered Institute of Personnel and Development (CIPD), says that Parry:

“has created something unique and valuable for all of us who are seeking to understand how to make organizations better, to manage the constancy of change and to create agility and adaptability…. At last we are able to put some science together with the art of organizational change. The goal is to help generate a higher level of success – something that would be worth billions of dollars if we are to believe the statistics – and to bring a much sharper focus to the practice of organization change management.”

About the author: Warren Parry is a managing director in Accenture Strategy with expertise in helping global clients navigate complex organizational change. Previously, as the founder and CEO of ChangeTrack Research, Warren pioneered the development of Change Tracking, a predictive analytics system based on more than 15 years of research which helps organizations navigate and manage large-scale organization change. With more than 20 years of experience, Warren has lodged 16 patents, has published in international journals and speaks regularly at industry conferences.

Healthcare Business Today is a leading online publication that covers the business of healthcare. Our stories are written from those who are entrenched in this field and helping to shape the future of this industry. Healthcare Business Today offers readers access to fresh developments in health, medicine, science, and technology as well as the latest in patient news, with an emphasis on how these developments affect our lives.

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