Freed Associates Continues to Build Healthcare Consulting Team with Addition of Sarrah Shah

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Freed Associates, a California-based healthcare consultancy, continues to build its team with new consultant, Sarrah Shah, who brings an astute ability to envision and spur development and performance improvement in a variety of healthcare organizations. She is experienced working with health systems and academic medical organizations.

In her new role, Shah will partner with clients to deliver solutions to help solve their most complex problems.  Shah has experience reforming institutional financial operations, leading large-system implementations and maximizing organizational performance. She has particular expertise in working with matrixed organizations to streamline business processes, expand revenue-generating capabilities and strengthen internal infrastructure.

“I am pleased to join a brilliant and dedicated team of consultants with deep experience in the California healthcare marketplace who have a great reputation for delivering customized solutions and making a substantial difference in their client’s organizations,” Shah said. “I look forward to working in partnership with clients as they navigate through the uncertainties of the healthcare landscape and work towards delivering high quality healthcare with the greatest consumer engagement.”


“Sarrah is both strategic and analytical and offers our clients valuable experience in navigating both seen and unforeseen challenges, and driving positive solutions through to completion,” said Dava Freed, CEO and founder of Freed Associates. “We are delighted to have her on the Freed team and to see our clients benefit from her knowledge and experience.”

Shah holds a B.A. in political science and economics from the University of California, Berkeley, and is currently completing a master of finance degree from Harvard University.

Freed Associates

At Freed Associates, health care is our passion and our business. Founded by Dava Freed in 1991, Freed Associates continues to consult with California health care organizations on strategic and tactical initiatives. Our consultants provide specialized knowledge across the health care industry spectrum. Freed has been awarded “Best Places to Work” as well as “Top 100 Women-Owned Business” by the San Francisco Business Times.

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