Across the country, a growing number of dentists are transforming the way people experience orthodontic care. Instead of sending patients elsewhere for treatment, they’re now offering Invisalign treatment right inside their own offices with a highly experienced orthodontic team, making it easier and faster for patients to start transforming their smiles.
Helping make that possible is Evenly Orthodontics, a Washington, D.C.-based company leading a new wave of innovation in the dental industry. The company was founded in 2019 by Barry Beck, who also created Bluemercury, and Daniel Brashear, a longtime operations leader with experience at GE and Kearney Consulting.
Together, they saw an opportunity to provide dentists with the tools to deliver specialist-level orthodontic care directly within their practices. By combining innovative digital tools with expert clinical oversight, Evenly helps patients receive Invisalign treatment without the need to visit additional offices.
Today, Evenly collaborates with more than 600 dental offices across the United States, with plans to expand to more than 800 and beyond. In 2024, the company earned a place on LinkedIn’s Top Startups list, a recognition that highlighted its rapid growth and the way it is transforming orthodontic care nationwide.
Evenly Orthodontics continues to advance modern dentistry by combining technology, clinical expertise, and patient-centered care to make orthodontic treatment more straightforward and more accessible.
A Smarter Way to Straighten Teeth
Each Evenly case begins with a 3D digital scan taken right in the dentist’s office, capturing an exact model of the patient’s teeth and bite. That scan is then analyzed using Evenly’s AI-powered software, which helps orthodontists map out every tooth movement with exceptional precision.
Once a plan is approved, patients receive their aligners in the same office where they started the process. Through Evenly’s mobile app, they upload photos of their progress each week, allowing their orthodontic team to monitor their results remotely. These weekly updates eliminate the need for in-person visits, saving patients time and effort. Most finish treatment in about nine months, roughly half the time required for braces.
Behind the scenes, Evenly utilizes a proprietary technology platform, including its doctor portal, to monitor treatment outcomes across hundreds of practices and ensure patients receive consistent results, regardless of their location.
The Partner Dentists Didn’t Know They Needed
Evenly’s model is designed to make life easier for both patients and dentists. Evenly offers free virtual consultations to review Invisalign treatment and walk patients through their payment options.
Patients simply receive their aligners at the dentist’s office to kick off treatment. Evenly provides treatment oversight from start to finish via regular virtual check-ins to ensure treatment stays on track. Meanwhile, a dedicated team handles all administrative details, including insurance verification, billing, financing, and scheduling, allowing dentists to focus on their patients rather than paperwork.
Evenly also supplies each office with marketing materials, signage, and website content to help them promote their new Invisalign services. Dentists earn a profit upfront on every case, providing their practice with positive cash flow from day one, without added risk or investment.
The company also provides professional liability insurance, offers live and virtual training, and assigns a dedicated success manager to each office to ensure a seamless rollout and continued success.
Dr. Nicolas J. Rausch, who partners with Evenly in Haddon Heights, New Jersey, said, “Evenly’s expert team works seamlessly in my practice. Our patients are thrilled with the results, and we have extra income with fewer distractions.”
Evenly’s hybrid model combines digital efficiency with real human collaboration, benefiting both dentists and the patients they serve.
How Expert Eyes Keep Smiles on Track
Leading Evenly’s clinical team is Dr. Wayne Hickory, Chief Medical Officer and one of the most experienced Invisalign orthodontists in the country. With more than 20,000 completed cases, he helped pave the way for using clear aligners for children as young as seven, showing that modern orthodontic tools can be just as effective for younger patients as they are for adults.
Dr. Hickory now leads a talented team of orthodontic specialists, each with extensive experience in designing and managing complex cases. Every treatment plan created through Evenly is reviewed and supervised by a licensed orthodontic specialist to ensure every patient receives care that is safe, consistent, and tailored to their needs.
At Evenly, education is ongoing. Partner dentists receive mentorship and clinical support from the company’s orthodontists, along with access to free weekly Continuing Education sessions that count toward professional credits. These programs help general dentists improve their skills and stay current with new technologies, helping Evenly attract and retain top talent.
With support from Evenly’s orthodontists and clinical trainers, general dentists can deliver the same level of care patients would expect from a specialist’s office.
The Relentless Pursuit of Better, Faster Care
Evenly’s growth comes from always finding better ways to work. The team refers to this approach as “relentless optimization,” which involves continually rethinking and refining every process to stay ahead of evolving patient needs and emerging technologies.
At the same time, Evenly continues to build more innovative tools powered by AI and virtual platforms that make treatment faster and more personalized. Behind every effort is a focus on reaching more communities across the country, giving more people affordable access to high-quality, specialist-led orthodontic care within their local dentist’s office.
Still, Evenly’s mission goes beyond straighter teeth. The company believes oral health is an essential part of self-care and overall wellness. Aligned teeth can improve gum health, reduce inflammation, and even support heart health.
Every patient transformation is viewed as part of a larger picture, helping individuals look and feel their best while enhancing their long-term health.
Why More Dentists Are Joining the Evenly Network
For many dentists, partnering with Evenly has redefined what’s possible inside their own offices. In Evenly Orthodontics reviews, many describe how what used to be a choice between referring patients out or managing complex orthodontic cases alone has turned into an easy system that fits seamlessly into their everyday practice.
In Tarpon Springs, Florida, Dr. Lyndsay McCaslin said, “Working with Evenly has been flawless. Their system is outstanding for both doctor and patient, and we are now treating our patients in-house with Evenly’s Expert Orthodontists.”
Dr. Joseph Lopez in Alexandria, Virginia, added, “The quality of Evenly’s Orthodontic expertise is unmatched. There’s no risk, no obligation, and they support me and my patients from start to finish.”
Evenly’s business model is built on collaboration between dentists and orthodontists, not competition. Dentists can expand their practices without incurring additional costs, while patients enjoy the convenience and comfort of receiving care in a familiar setting.
What Patients Love Most About Evenly
Patients echo the enthusiasm of their dentists in hundreds of five-star reviews for Evenly Orthodontics. Many mentioned how friendly and knowledgeable Evenly’s clinical experts were and how easy the process felt.
Christina J. described her experience as “really positive,” praising Evenly for being professional, approachable, and open about each step of the process. “It’s always nice to feel like you’re in good hands, and Evenly definitely made that happen,” she said. “I appreciated their calm, friendly energy. It made a big difference.”
Jaime M. had a similar experience, writing that Evenly was “incredibly professional, welcoming, and full of positive energy.”
Other patients shared how convenient they found the Evenly mobile app.
“The app makes it incredibly convenient for me to communicate with the team and track my progress,” wrote patient Sherrise P. “I highly recommend Evenly to anyone looking to enhance their smile.”
While Evenly’s technology keeps each case moving, it’s their staff who make the patient experience personal and memorable. The company regularly collects patient satisfaction surveys and uses the feedback to refine its systems and training, ensuring the highest level of care for every person.
The Future of Orthodontics Starts Here
Evenly continues to look ahead with a focus on progress and innovation. The company is refining the tools that connect dentists, orthodontists, and patients, making every step of care more seamless and practical.
Its team is advancing AI in meaningful, practical ways that help identify treatment needs sooner, shorten timelines, and make results even more precise. For Evenly, progress means building on what already works and finding more innovative ways to make specialist-guided care more accessible.
Every improvement helps dentists and orthodontists collaborate more effectively, giving patients a smoother experience and stronger results. As Evenly Orthodontics grows, its goal of empowering dentists, supporting specialists, and helping patients achieve life-changing smiles remains the same.
The Editorial Team at Healthcare Business Today is made up of experienced healthcare writers and editors, led by managing editor Daniel Casciato, who has over 25 years of experience in healthcare journalism. Since 1998, our team has delivered trusted, high-quality health and wellness content across numerous platforms.
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