Outreach

Outreach
The AI Overwhelm: How to Avoid Burnout and Stay Productive
BY
Rachel Strella
As generative AI tools are constantly “learning” and becoming more sophisticated, business owners and marketers must also continuously learn how ...

Outreach
Beyond Cookies: Leveraging Contextual AI in Healthcare Marketing
BY
Jasmaan Panesar
When it comes to improving personal health, most people start their journey online before stepping foot in a doctor’s office. ...

Outreach
The Do’s and Don’t of Effective Communications for Healthcare Organizations
BY
Megan Kernan
Public Relations is a powerful tool for managing and enhancing a healthcare organization’s reputation, defining a company’s identity, and communicating ...

Marketing
Platform dive: Three HIPAA-compliant alternatives to Google Analytics
BY
Christy Jones
Hospitals, health systems and medical practices are increasingly aware that Google Analytics (GA) does not satisfy HIPAA requirements. The reason? ...