Outreach
Marketing
Upstreaming Influencers in Health Marketing
BY
Patty Ryan and Ben Visich
Paid social has become a cornerstone of pharmaceutical marketing campaigns, and with good reason—patients are increasingly using social media as ...
Creativity
The Energy Channel
BY
Kirsti Manna
I have a lot of energy, I’m a type A personality, my cardiologist says that my accelerator is floored at ...
Outreach
Healthcare Marketing: Strategies for Building Brand Awareness and Improving Patient Engagement
BY
Editorial Team
Healthcare marketing is a critical component of the healthcare industry, which has been rapidly evolving over the past few years. ...
Marketing
How to Get Representation in Healthcare Marketing Right
BY
Mahima Santhanam and Yasmine Zavahir
It’s difficult to watch a show on television or a streaming platform today without seeing a pharmaceutical commercial (or several ...
Outreach
The Dos and Don’ts of Building Surveys for Healthcare Providers
BY
Chad Reid
Patients have more say in their own medical treatment than ever before. Thanks to their instant access to everything from ...
