Marketing
Marketing
Why ‘Just Programmatic’ Isn’t Enough Anymore: 5 Reasons Healthcare Marketers Need a Premium Approach
BY
Kamya Elawadhi
For years, programmatic marketing has held out the promise of efficiency, automation, and scale. And for the most part, it ...
Creativity Marketing
Revolutionizing Healthcare Marketing: How Canva’s Magic Design Empowers Busy Professionals
BY
Daniel Casciato
Experience a revolutionary new way to create cinematic-quality video clips with synchronized sound, now available in Canva AI and built ...
Marketing
Health Inertia – The Missed Business Opportunity for Healthcare Marketers
BY
Becky Chidester and Maryann Kuzel
Despite the rapid growth of the health and wellness market, millions remain disengaged. The challenge isn’t a lack of awareness—it’s ...
Marketing
Platform dive: Three HIPAA-compliant alternatives to Google Analytics
BY
Christy Jones
Hospitals, health systems and medical practices are increasingly aware that Google Analytics (GA) does not satisfy HIPAA requirements. The reason? ...
Marketing
Ensuring HIPAA Compliance With Your Digital Marketing Communications
BY
Sandy Moore
Everyone who works in the healthcare industry is familiar with the Health Insurance Portability and Accountability Act of 1996 (HIPAA)—and ...
