The business world has always run on evolving technology and implemented business intelligence. Over the past decade, however, the digital revolution has led to new ways of gathering intelligence and putting garnered insights to use. Modern organizations now have various tools and software platforms for combing through scores of unstructured data, ultimately transforming that information into tangible data analytics and actionable insights.
Regardless of the industry, every organization can utilize an analytics solution for their company’s outreach and long-term success. Here, we will look at how big data analytics and modern business intelligence can greatly benefit the team members of every department within your organization, leading to overall project success and customer engagement.
Your Research and Development Team
Every project begins with the basic stages of demographic research and product design and development. Those managed team members are responsible for such crucial tasks as finding the right customer base for your products and services, and learning the needs and expectations of those potential customers. Ultimately, the workload for these responsibilities can be a lot to handle. This is where the new opportunities available through big data analytics can truly prove their worth.
With the integration of big data machine learning and artificial intelligence platforms, your team members can scour endless online sources for customer feedback, historical data of purchases and preferences, and the universal expectations of new products. This pragmatic form of using an analytics solution can aid your development team in tweaking a product pre-launch, as well as prepare accurate predictive analytics use cases of possible sales outcomes. Overall, the analytics made up of these different sources can help your team members make better product geared towards the right potential customer base.
Marketing Outreach and Customer Service
The next step in an organization’s workflow directly involves the marketing and public relations team members. With the specifics of a given demographic’s preferences and needs better understood thanks to the research stage, better decisions regarding a marketing strategy can now be made. Thanks to big data solutions, the sheer volume of data available to your marketing team can be properly correlated and transformed into workable strategies for social media outreach and high performance demographic engagement. One of the most innovative aspects of big data analytics is the varied source of data available. Since almost all modern consumers use their mobile device or similar methods for online ordering, the customer experience itself becomes a crucial tool to any organization looking to improve their product, workflow turnover, and outreach strategies.
Likewise, those same data sets can yield customer service solutions in real time. Over the past few years, numerous platforms have been made available to organizations of any industry for faster troubleshooting and client communications. One prime example are new innovations in “voice of the customer” (VoC) platforms, which can be either integrated into your company’s official website or utilized as a voicemail system via a business phone line. As one form of direct data analysis, VoC can accurately translate the exact words of a customer’s feedback, product issues, or concerns and have them directly transformed into a unique case study for customized troubleshooting.
Additionally, traditional data analysis platforms may utilize machine learning and automation functions for online data mining. Similar to the research methods that integrate data mining for purposes of development and design, this alternative data solution translates the historic data available through customer feedback forums, social media profiles, and other related data sources for insights into the customer experience. With the right data analytics solutions in place, your team can create a truly customized and personal experience for each member of your demographic, ensuring both company longevity and overall brand loyalty.