Most of us are aware of the importance of SPF, however, today’s consumer is seeking more than just a basic sunscreen. There is an increasing demand for advanced products with additional benefits, acting as a shield against other environmental aggressors too. This article explores the role of modern sun protection in preventative skin health.
Why daily sun protection is essential
Unlike the common misconception suggests, sunscreens should be used daily, even on cloudy days. UV radiation from the sun is a persistent factor that slowly damages our skin with every exposure, regardless of how bright or hot the sun feels. Not just that, the damage is cumulative. This means that the damage does not only happen upon burning—it builds up over time, contributing to premature skin aging. It’s one of the main causes of early wrinkles, age spots, loss of elasticity, and other damages.
Even more critically, UV radiation is a well-recognized carcinogen, meaning exposure to it can significantly increase the risk of developing skin cancer, such as melanoma. Applying daily protection is, therefore, not just about preventing sunburn. It’s a proactive approach to maintaining your skin’s health and avoiding the potential development of more serious conditions long-term.
Other environmental aggressors
The skin suffers from more than just UV rays. Unfortunately, our environment is filled with aggressors, such as airborne pollutants common in urban environments and infrared or blue light, emitted by the sun or even our electronic devices (which are absolutely everywhere today). These seemingly harmless external factors are increasingly found to impact our skin health too, causing inflammation and accelerated signs of aging. And, avoiding them is simply not possible, unless you live in a highly remote area and can actively prevent exposure.
Modern sunscreen technology
Luckily, sunscreen formulations have been evolving over the years and the modern products are more effective and beneficial than ever. Gone are the days of thick and greasy creams that leave a white cast. Modern sunscreens are lightweight and seamless, meaning you can wear them daily, without experiencing any discomfort. They can also be worn under makeup, without negatively impacting the formulas or application.
Additionally, advanced sunscreens offer a much broader spectrum of protection. ISDIN Fusion Water, for example, not only provides SPF 40 protection against UV rays (both UVA and UVB), but also defends the skin against blue light, infrared damage, heat and pollution. It also has antioxidant action properties and a highly hydrating formula, featuring hyaluronic acid and vitamin E.
A preventive approach to skincare
The message here is crystal clear: sunscreen should no longer be viewed as something you only use when you go to the beach. Daily application should become the new norm in public health, akin to how we brush our teeth every single morning or drink water to stay hydrated. And, with pollution and other environmental aggressors only getting worse, we must look beyond basic sunscreen requirements and instead search for products that offer wider health and protection benefits.”
The Editorial Team at Healthcare Business Today is made up of experienced healthcare writers and editors, led by managing editor Daniel Casciato, who has over 25 years of experience in healthcare journalism. Since 1998, our team has delivered trusted, high-quality health and wellness content across numerous platforms.
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