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Banner Health selects consumer-focused executive to lead marketing

Don Stanziano, MHA, is joining Banner Health as senior vice president for marketing, brand and public relations. His responsibilities include shaping and elevating Banner’s brand, enhancing its digital engagement with consumers and guiding external communications. 

“Don will be a tremendous addition to Banner,” said Scott Nordlund, EVP, chief strategy and growth officer for Banner Health. “He is a highly accomplished leader in health system marketing and communications and brings a track record of success across the spectrum – from communicating how an organization is executing against its mission to enhancing the digital touchpoints that today’s consumers expect.”

Stanziano has been the chief marketing and communications officer for Geisinger, consistently ranked among the nation’s leading integrated delivery systems where he has had responsibility for marketing and communications across its hospitals, clinics, health plan and schools of medicine, nursing and other health professions. Prior to that, he spent 16 years at Scripps Health in San Diego where he served eight years as the vice president of marketing and communications. 

“Health care is changing, but at its core it is still about making people’s lives better,” said Stanziano. “I look forward to the opportunity to tell Banner’s impressive story of clinical excellence and innovation nationally and across all of the communities it serves.”

His many professional awards and recognitions include, most recently, being named one of Becker’s Healthcare’s hospital and health system chief marketing officers to know. 

Stanziano holds a master’s in health care administration from Ohio University and bachelor’s degree in journalism from Bowling Green State University.

Banner Health ($14.1 Billion, AA-) is one of the largest, secular, mission driven nonprofit health care systems in the country, providing more than $760 million in community benefits in 2023. Banner’s dedicated and caring team of more than 55,000 people provide outstanding services in six states. In addition to 33 acute-care hospitals and three rehab hospitals, Banner delivers academic medicine through Banner – University Medicine in partnership with the University of Arizona, training more than 1,100 residents and fellows each year. Banner’s destination programs provide disease prevention to the highest level of quaternary care, including Banner heart care services delivering lifesaving heart transplantation, Banner Brain & Spine centers delivering leading edge interventions, and Banner’s Alzheimer’s Institute publishing internationally recognized research. Banner’s comprehensive care and coverage includes clinically integrated services such as Banner Plans & Network with more than 1.2 million covered lives, thousands of compassionate and talented employed physicians, outpatient surgery centers, urgent care locations, home care and hospice services, retail and specialty pharmacies, stand-alone imaging centers, physical therapy and rehabilitation, behavioral health services, a research division and Banner MD Anderson Cancer Center, a partnership with one of the world’s leading cancer programs, MD Anderson Cancer Center. Headquartered in Arizona, Banner Health also has locations in California, Colorado, Nebraska, Nevada and Wyoming. For more information, visit bannerhealth.com.

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