Irwin Brings Over Two Decades of Expertise in Healthcare Technology and Business-to-Business Marketing to Support Availity’s Innovation and Growth
Irwin is a results-oriented marketing leader with nearly 25 years of experience in business-to-business software as a service (SaaS) marketing across end markets including healthcare, benefits, and financial services. She brings a proven track record of leading marketing and communications strategy to support Availity’s next phase of expansion and innovation in payer-provider connectivity.
“It’s such an exciting time in healthcare – the healthcare system is stressed and the potential for Availity to create better patient care experiences by connecting payers and providers to streamline administrative and clinical workflows makes it an ideal time to propel the company’s marketing strategies to new heights,” said Irwin. “As a senior marketing professional, I am excited to join at such a dynamic time in Availity’s evolution. I look forward to leveraging my skills at the intersection of health and technology to lead marketing efforts that back the company’s ambitious growth strategies and trajectories.”
Irwin’s expertise encompasses a vast array of marketing disciplines, including strategy, brand management, communications, and demand generation, all underpinned by a deep understanding of digital marketing. In her new role, she will lead go-to-market and marketing strategies for Availity’s solutions for healthcare data acquisition, standardization, transparency, automation, and exchange among health plans, providers, and technology partners.
“Jennifer has a strong record of building high-performing teams, aligning marketing strategies to achieve business outcomes, and driving marketing-influenced revenue growth,” said Russ Thomas, CEO of Availity. “Her expertise will be invaluable as we continue to build upon our position at the forefront of the healthcare technology industry, connecting the network of healthcare with innovative technology solutions that make it easier for health plans and providers to collaborate and share data in pursuit of accelerated and improved patient care.”
Irwin most recently served as Senior Vice President, Head of Marketing at Alegeus Technologies. Prior to that role, she held several leadership roles in business-to-business marketing, working with leading technology brands including PKWWARE, FIS (formerly Metavante), and more. She holds a Bachelor of Science Degree in Business Administration and Marketing from Marquette University.
Irwin lives in Milwaukee, WI, with her husband and four children – where she spends much of her free time as a professional youth sports spectator (and kindergarten basketball coach!).
Availity is the trusted partner for organizations seeking to realize the greatest value from clinical, administrative, and financial data. Positioned at the nexus of provider, health plan, and consumer health information, Availity develops scalable, innovative solutions for healthcare data acquisition, standardization, transparency, automation, and exchange among health plans, providers, and technology partners. As one of the nation’s largest health information networks, Availity facilitates billions of clinical, administrative, and financial transactions annually. Our suite of dynamic products, built on a powerful, intelligent platform, enables real-time collaboration for success in a competitive, value-based care environment.
The Editorial Team at Healthcare Business Today is made up of skilled healthcare writers and experts, led by our managing editor, Daniel Casciato, who has over 25 years of experience in healthcare writing. Since 1998, we have produced compelling and informative content for numerous publications, establishing ourselves as a trusted resource for health and wellness information. We offer readers access to fresh health, medicine, science, and technology developments and the latest in patient news, emphasizing how these developments affect our lives.