AI & ChatGPT – A friend or foe to the fitness industry?

Updated on May 31, 2023

ChatGPT is a powerful AI language model that has the potential to transform the health and fitness industry. The technology can be deployed on social messaging chatbots, mobile apps, and websites to offer a range solutions including tailored workout plans, meal plans, and health advice. However, the technology also raises ethical considerations and concerns about its potential impact on the industry. We’ll discuss the practical uses of ChatGPT in health and fitness, its positive and negative aspects, and the implications for the future of the industry.

Practical Use Cases

ChatGPT can be used in a variety of ways to provide personalized health and fitness services. Online coaches and nutritionists can use the technology to offer tailored workout plans, meal plans, and health advice. ChatGPT can also provide information about nutrition and supplementation, answer questions about exercise and health, and even offer motivation and support. If you skip a session at the gym, you could receive a message, that provides motivation and encouragement, the contents of the message would be unique to your preferences. This could help gym owners increase retention rates and of course assist people in hitting their personal goals.

A nutritionist could use ChatGPT to develop personalized meal plans for clients. By inputting information such as age, weight, and dietary preferences, the AI could generate tailored menus and grocery lists. Similarly, a personal trainer could use ChatGPT to develop personalized workout plans based on a client’s fitness level, goals, and preferences.

ChatGPT can also be used to offer health advice and answer common questions about fitness and nutrition. Users could chat with the AI to get information about the benefits of different types of exercise, the importance of sleep and stress management, and the best foods to eat for specific health goals.

Friend or Foe

While ChatGPT offers many potential benefits, there are also concerns about its use in health and fitness. One potentially positive aspect is that it can provide personalized services at a lower cost than traditional coaching or nutrition services. Additionally, the technology can offer 24/7 support and instant feedback at scale, which can be helpful for individuals who struggle with motivation or accountability.

However, there are also potential negative aspects. For example, the technology could lead to the replacement of human coaches and nutritionists.  Ethical considerations are an important aspect of the use of ChatGPT in the health and fitness industry. One of the primary concerns is the potential for AI to give inaccurate or even harmful advice. Without proper regulation and oversight, there is a risk that users could be provided with incorrect or harmful information. Another ethical consideration is the potential for AI to perpetuate biases and stereotypes. For example, if an AI is trained on data that contains biases, such as gender or race, it could perpetuate those biases in its recommendations and advice.

Case Study

To illustrate the potential uses of ChatGPT in health and fitness, let’s consider the case of YCB Academy. They wanted to develop a lead magnet to attract potential clients to their online coaching business. They decided to create an AI-powered chatbot On Facebook Messenger that would offer personalized meal plans to users. The company hired a leading chat marketing company to develop the strategy and chatbot. Users could answer questions about their age, weight, and fitness goals, and the chatbot would generate a tailored meal plan, it would then send an automated follow-up asking them if they’d like to schedule a phone call with a coach. The click-to-message ad strategy was a success, YCB Academy was able to use the chatbot as a top-of-funnel acquisition strategy, it reduced the cost per lead significantly compared to traditional click-to-website ads.

This is a good example of how AI can work alongside humans as part of a hybrid approach. Businesses can use AI to automate conversations, qualify leads and then hand over qualified leads’ conversations to real humans.

“Smart brands are beginning to realize the opportunities available on messaging apps such as Messenger, Instagram Direct, and WhatsApp to shape consumers’ decisions and experiences. With the introduction of ChatGPT, these experiences are becoming even more multifaceted,” explained Ryan Dearlove, the founder of Chit Chat Agency.

A skincare company, for example, could run a click-to-message ad offering a personalized skincare consultation. When users click on the ad, they are directed to a chat conversation with a ChatGPT-powered chatbot, which asks them questions about their skin type, concerns, and current skincare routine. Based on this information, the chatbot can provide personalized product recommendations and skincare tips. The use of ChatGPT in click-to-message ads offers several benefits for businesses.

First, it allows businesses to offer personalized recommendations and advice to users, which can increase customer satisfaction and drive conversions. Second, it allows businesses to scale their customer engagement efforts, as chatbots can handle a large volume of conversations at once. Finally, it can help businesses save time and resources, as chatbots can handle basic inquiries and provide immediate responses, freeing up human representatives to handle more complex inquiries.


The question of whether ChatGPT will replace jobs in the fitness industry is a complex one. While the technology has the potential to offer personalized services at a lower cost than traditional coaching and nutrition services, it also has limitations. AI cannot replace the human element of coaching, which includes motivation, empathy, staying-up-date with yesterday’s news and the ability to adapt to individual needs. Instead of replacing jobs, ChatGPT could potentially improve the industry by offering more accessible and affordable services.

The Editorial Team at Healthcare Business Today is made up of skilled healthcare writers and experts, led by our managing editor, Daniel Casciato, who has over 25 years of experience in healthcare writing. Since 1998, we have produced compelling and informative content for numerous publications, establishing ourselves as a trusted resource for health and wellness information. We offer readers access to fresh health, medicine, science, and technology developments and the latest in patient news, emphasizing how these developments affect our lives.