Healthcare is a continually evolving industry, requiring healthcare professionals to stay up-to-date on developments such as patient safety, new technology, clinical updates, research, and more.
Continuing education (CE) is designed to help a wide range of health professionals including doctors, nurse practitioners, physician assistants, and other healthcare personnel gain the knowledge needed to develop new skills, improve patient care, and meet licensing and certification requirements.
While continuing education has long been a part of the professional journey in healthcare, the delivery of this education is being transformed by technology. Just as healthcare organizations are becoming more digital, so too is education and training.
Today, advanced video and AI features integrated into virtual event platforms are enhancing continuing education in the healthcare sector, stimulating engagement, increasing interactivity, and boosting accessibility to deliver better learning outcomes.
How video is enhancing continuing education in healthcare
The emergence of virtual event technology with advanced video streaming features is fueling the widespread adoption of video to create immersive and engaging learning experiences.
Video learning formats are a powerful tool for connecting with learners. This learning format helps simplify complex concepts with visuals and verbal descriptions, allowing learners to absorb and retain the information more easily which results in higher recall and attention. Healthcare professionals can also learn faster from video-based learning. Studies have shown that the human brain processes visual information 60,000 times faster than information via text.
Advanced video features in virtual event technology support interactive learning, providing healthcare professionals with opportunities to actively take part in the learning process. Some of these features include quizzes, polls, and Q&A sessions that are designed to make learning more immersive and effective.
Video-streamed continuing education courses can be recorded and offered on-demand, allowing healthcare professionals to access educational modules when and where it is most convenient for them. A library of on-demand learning modules like this is a great way to help healthcare professionals continuously expand their knowledge and develop their skills.
Video-based learning also enhances continuing education by allowing training to be delivered at scale. Advanced virtual event platforms are designed to power high-definition audio and video, delivering educational content to hundreds of thousands of learners, and increasing accessibility of training content.
Robust reporting and analytics in webcasting and virtual event technology provide data on how videos are performing and track learner engagement. Educators can determine which videos were viewed and how long each video was viewed. Using this data, video-based continuing education can be adjusted to engage digital learners more effectively.
With the power to enhance engagement, increase understanding, and improve learning outcomes, video-based training is becoming an essential component of healthcare continuing education.
How AI is enhancing continuing education in healthcare
Today, AI is integrated into virtual event technology to optimize and enrich the learning process by delivering more natural interactions, personalizing learning pathways, and breaking down language barriers.
AI is making virtual continuing education classes more intuitive and intelligent. The technology allows for more natural interactions with automated face framing, panning, and zooming to facilitate eye contact, mimicking the flow of realistic conversations, and enhancing the exchange of non-verbal cues. AI-powered virtual event platforms can automatically detect faces that come into camera view and adjust framing in real-time, ensuring all presenters stay in focus. AI also enables voice and visual detection to allocate screen space proportionally and reduce unnecessary visual disruptions for a cleaner interface.
Personalizing the learning journey is another way AI is enhancing continuing education for healthcare professionals. The technology can analyze learning patterns, strengths, and weaknesses and adjust educational content to make continuing education more engaging and relevant. This enhances the overall learning experience and improves learning outcomes.
Virtual continuing education classes delivered via an AI-powered virtual event platform also eliminate language barriers that can hinder participation. Real-time AI-enabled automated translation tools and captioning make courses more accessible for learners and help increase their understanding of course content.
Wrapping up
Healthcare professionals are lifelong learners with continuing education playing a major part in shaping their career journeys. Today, technology is supporting and enhancing professional development in the healthcare sector, offering advanced video and AI features that deliver a more interactive, engaging, and accessible educational environment. This dynamic educational environment enhances learning experiences and improves learning outcomes for healthcare professionals, resulting in professional growth, high-quality patient care, regulatory compliance, and success for healthcare organizations.
Catie Henderson
Catie Henderson is Director of Product Management at GlobalMeet.
