Now, close to 25 million companies of varying sizes from all around the globe use Instagram as a promotional platform for their business. There are 200 million users now access this social platform now to visit business profiles daily. As Facebook now focuses again on connecting people with content from their dear and near ones, Instagram is revamping themselves as a platform for brands. Business promoters can now find Instagram more engaging and reach to more brand-loyal followers here.
In this article, we will explore some steps which help the brand to establish on Instagram irrespective of whether you are just a start-up or a multinational corporation.
Start an Instagram account.
If you hold a personal account on Instagram to share with brand-centric content with an established follower base, then you can convert the same into a business account. This will help you access more business-specific tools to enjoy seamless transitions with the followers.
If there is no such account existing, then one can create a brand-new business account on Instagram. This could be the right approach even when you have a personal account which is not maintained correctly or if not aptly representing your business as specified for купить лайки инстаграм.
Creating a new account
1. Download Instagram app (Android, iOS, or Windows)
2. Open the app and go to ‘Sign Up.’
3. Enter the email address. If you wish to connect the Instagram account to Facebook Business, you can opt to log in with Facebook.
4. Given username and password and carefully fill the profile info.
5. Click on done, and you now have a fully featured Instagram business account.
Converting a personal account to Instagram business account
- Long into the current Instagram account.
- Go to ‘Profile.’
- Touch the three lines on the right-hand top of the screen and choose ‘Settings.’
- Choose the ‘Switch to Business Profile’ option and then click Continue.
- If you like to connect Instagram to a Facebook business page, follow the prompts to do so.
- Add all contact information like email address, phone number, and physical address/
Plan a winning Instagram marketing strategy
It is not enough to have an Instagram business account, but you need to have a carefully designed plan also to manage your Instagram account for business to reach to more people. First, define the apt target audience for you and start to build your followers by posting frequent, quality, alluring, and informative content.
Knowing your goals to achieve through Instagram will help build an appropriate. The expert goals for Instagram follow the SMART framework, i.e.,
Focus on apt performance metrics
The goals should be well in line with the various stages of the customer journey as:
Stage 1: Awareness
Include the metrics like brand awareness, post reach, the growth rate of follower base, etc.
Stage 2: Engagement
Include categories as likes, i.e., engagement rate, amplification rate, i.e., shares, etc.
Stage 3: Conversion
In addition to general conversion rate, it also covers the metrics like click-through rate, bounce rate, etc. For paid promos, conversion metrics will also cover the cost per click.
Stage 4: Customer
Metric related to customer actions like providing feedback and testimonials.
The metrics to be set for assessing the performance of each business may vary. However, in general, Instagram marketers need to focus on the metrics related to social funnel.