Rethinking Healthcare from the Ground Up: How AI Can Empower People, Not Just Processes

Updated on December 18, 2025

A recent survey found that the average wait for a new patient appointment in major U.S. cities has increased by 19% since 2022, showing how strained and inefficient the healthcare system has become. Staff shortages, burnout and fragmented operations continue to erode both access and quality of care. For too long, healthcare leaders have relied on patchwork fixes by layering new technology onto outdated systems, adding complexity instead of solving root problems.

Artificial intelligence (AI) can drive meaningful change, but it is not a cure-all. True transformation requires rethinking operations from the ground up and using AI to rebuild processes around people. When applied thoughtfully, AI can make care more efficient, proactive and equitable while keeping the patient experience at the center.

Lead with Empathy, Not Efficiency

Every successful AI initiative begins with empathy. Redesigning processes around the human experience requires listening to healthcare professionals and patients to identify where frustration and friction occur.

The next era of healthcare transformation will be defined by how people and products work together. AI’s promise of faster decisions and smarter insights only becomes real when it’s grounded in human judgment, empathy and organizational purpose.

When AI tools are used to enhance the care to reduce repetitive tasks, improve data accuracy and streamline communication, clinicians regain time for care and patients experience faster, more personalized service. Empathy in design is not just about compassion — it’s about ensuring technology makes healthcare easier, safer and more human for everyone involved.

Strengthen the Foundation Before Scaling

AI will not thrive on broken infrastructure. To deliver accurate insights and meaningful results, AI depends on unified, high-quality data. Modernizing the data and workflow backbone is the first step before introducing any new tools. That involves integrating legacy systems, standardizing data formats and enabling interoperability so information moves easily across care settings.

Strong data governance and clear accountability for how data is collected, shared and protected are equally essential. This is more than an IT upgrade; it is the foundation for connected, equitable care. When systems communicate and data flows freely, clinicians see the full patient journey, patients receive more personalized care and organizations operate with greater precision, efficiency and trust.

Pilot with Purpose and Precision

With a strong data foundation in place, the next step is to put AI to work in ways that demonstrate real-world value. Small, targeted pilots create momentum and measurable impact. Rather than pursuing broad, unfocused implementations, leaders should identify high-friction use cases where AI can relieve pressure quickly — such as automating prior authorizations, managing patient scheduling or supporting clinical documentation.

Starting small allows organizations to demonstrate clear wins and build internal confidence before scaling. Leaders should also track how these pilots impact the staff experience, reduce burnout and free more time for direct care. Each deployment is an opportunity to learn, refine and strengthen governance frameworks so that future rollouts are faster, safer and more effective. When people see AI working for them, trust builds naturally, paving the way for sustained adoption.

Measure What Truly Matters

Measuring the impact of AI is the final step in turning trust into lasting transformation. After successful pilots and visible improvements in daily workflows, leaders must ensure progress is tracked in ways that reflect healthcare’s true purpose.

While the financial aspect must be measured as we try and lower the cost of care, success must also be defined through patient experience, access, equity and clinician satisfaction. These indicators show whether AI is delivering on its promise to make care more connected, efficient and human.

When these outcomes improve, organizations see not only better care but also stronger operational resilience and long-term value creation. Regularly sharing these results builds transparency and reinforces confidence across the organization.

Technology alone will not solve healthcare’s crisis, but AI gives the industry a path forward. The leaders who act now will define a healthcare system that not only works better but cares better. AI is not just a technological shift. It is a chance to rebuild healthcare around the people it serves.

Tim LawlessPublicisSapient
Tim Lawless
Global Health Lead and Senior Vice President at Publicis Sapient

Tim Lawless is Global Health Lead and Senior Vice President at Publicis Sapient, a technology company that provides AI enterprise platforms and services.