© OutreachU, ltd.
ISSUE 10
Given that ThinkThroughTools’ core business for more than 25 years has been in the HRO (High Reliability Organization) sector of Air Medical Transport, we always maintain safety-centricity as priority one. Yet, for any healthcare business or organization, your Outreach too, must maintain safety as the foundation of your Outreach Operating System. This is your Outreach obligation, let no harm be done to all those in your orbit. Those who put trust in you and your entity.
Your Outreach safety culture and protocols must be standardized, habituated, documented and iterated. THE FOUNDATION OF ALL. Every department. Every function. Every minute. Every hour of every day, safety-centricity comes first. These practices and clarified behaviors are standardized throughout the organization, no matter what the function. Outreach Operators must be at the forefront of this. Safety is habituated. It’s the way individuals and groups operate reflexively. Does this sound like you and your organization? Hope so.
SAFETY-CENTRICITY DURING ALL OUTREACH ACTIVITIES – NONE OF THIS
Documentation, signage, messaging, rituals are ubiquitous to instruct, inform and direct. Safety-centricity is 365 24/7.
SOUNDING LIKE A BROKEN RECORD (Wait, “What is a record you ask?” Oops I am a boomer) SOUNDING LIKE A POOR WI-FI CONNECTION RE-BOOT OF A SONG
Your commitment is not about Annual Safety / AMRM (Air Medical Resource Management), CRM (Crew Resource Management) or stand downs. It’s not about quarterly reviews. The commitment to whatever you name your safety program is continuously coursing through all employees’ arteries. Not doing so will result in ERRORS OF CONSEQUENCE. Such errors can – in an instant – where information-flow is real-time and distributed through myriad channels that “never forget” – amplify and perpetuate negative perceptions.
As an Outreach Operator your behaviors, your communications and all your Outreach activities must habitually factor SAFETY-CENTRICITY. And remember, your first obligation to your organization is the safety of your customers, your staff and your actions. PREVENT THE DOING OF HARM.
LEAD BY EXAMPLE: EXPLORE HOW OTHERS IMPLEMENT SAFETY
© OutreachU, ltd.
Make the effort to develop relationships with a wide array of HROs. Nuclear Power, Aviation, Military and Defense and Wildland Firefighting / EMS. Learn about how they manifest and operate their safety programs and craft their safety cultures. Bring these best of breed practices back to your healthcare business or organization.
BE IN TOUCH
I would appreciate learning about innovative safety programs of any kind in any sector or industry. Share about what your healthcare business or organization is doing. Email [email protected]
To learn more about the book, the online course, and the Healthcare Outreach Practitioner LEVEL I Credential go to thinkthroughtools.com or email [email protected].
© OutreachU, ltd. PRESS, ThinkThroughTools, LLC, all rights reserved
Richard M. Obertots, MBA, NREMT-P (ret.) is CEO/Drummer of ThinkThroughTools, LLC. & OutreachU, ltd., based in Canfield, Ohio, USA. He has 45 + years’ experience in EMS, air medical transport and critical care healthcare. He began as a Nationally Registered Paramedic, then Hospital EMS/Trauma Coordinator and Financial Analyst. Rich has instructed full-time at the University level and been a non-stop business creator and owner for more than five decades. He and his companies have operated in nearly every state of the USA, and he’s had numerous healthcare business endeavors throughout Australia and Canada. All of these involved designing and implementing healthcare Outreach Operating Systems, methods and supporting software.
He is the author of THE BOOK OF OUTREACH for HEALTHCARE; How to Grow Revenue by Astonishing the Right Customers Consistently, the newest edition scheduled for limited release later in 2025. He can be reached at [email protected] 330.623.5910.
